Embed Size (px)
DESCRIPTION
For the complete report, get in touch with us at : [email protected] "Apple Kids Education Pvt. Ltd. operates in the pre-school and K-12 segment of the education sector and runs a chain of more than 200 pre-school centres and over 25 K-12 centres across India. The company caters to the educational needs of children through a chain of franchised centres. Its key brands include Apple Kids Pre-school and Amazon International School. The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered. Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet depicting the key financial figures for FY 2007-10. Industry Analysis provides top level understanding of the education sector in India with emphasis on Preschool and K-12 segments. Market size, growth, key segments, penetration, competition and market segmentation are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as No. of centres, financial figures, geographic reach and franchisee requirements alongwith brief descriptions about their line of businesses and operations."
Citation preview
Apple Kids Education (P) Ltd.June 2011
Contents
E ti SExecutive Summary
Factsheet
Offices & Centres
Business Model
Key People
SWOT Analysis
Apple Kids Education (P) Ltd. SWOT Analysis
Financial Profile
Industry Analysis
C titi L dCompetitive Landscape
2
Executive Summary
C• Apple Kids Education (P) Ltd. is a company that primarily operates in the education industry and caters to th h li d th d ti l d f hild
SAMPLE
Company Description
the schooling and other educational needs of children
• Its services include X and Y for children from play‐group to Senior Z.
• It runs X pre‐schools centers and Y+ K12 schools in India
Business Model • Primarily operates in the X and Y segment of the education industry and operates its chain of centres which are Zare Z
SWOT Analysis
• Strength 1 is one of the key strength’s of the company however Weakness 1 may limit its growth potential
• Opportunity 1 offers ample growth opportunity for the company, however Threat1 act as a lurking threat for the company.
Financial Profile
• The company reported current assets of INR X mn as of 31st March 2010 an increase of A% over the previous year. Shareholder's funds of the company stood at INR Y mn as of 31st March 2010 an increase of B% over the previous year
• The financial profile of the company includes the balance sheet depicting the key financial figures for the last four years offering insights into its financial health and its capacity to run its operations
Industry Analysis
• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into education systems namely, A and B
• Formal education system includes segments such as A and B, whereas the informal education system includes X, Y and Z
• The pre school segment in India is estimated to be valued at INR X mn in 20 and the market is mainlyy y
• The pre‐school segment in India is estimated to be valued at INR X mn in 20‐‐ and the market is mainly dominated by the unorganized sector
• The K‐12 segment alone accounts for X% of the overall Indian education industry and is expected to grow at a CAGR of Y% to reach INR Z mn by 20‐‐
Competitive• Key competitors for the company can be enlisted as: Competitor 1, Competitor 2 and Competitor 3
3
Competitive Landscape
• Competition in the pre‐school industry is increasing steadily with many private chains opening their pre‐schools in different regions of the country
FactsheetBasic Information
• Apple Kids Education (P) Ltd. operates X and Y institutions in
Brief Description
Industry EducationIndia and is the largest X chain in U
• Services offered by the school include U, V and an overall development of children
• Offers courses in play group, course 1., course 2 and course 3
• The education company has exclusive infrastructure facilities for
y•Pre‐school •K‐12
Corporate Address ‐‐‐
• The education company has exclusive infrastructure facilities for activities such as activity 1, activity 2, activity 3 and activity 4
• Certified by the International certification services accredited X institution
• Operates X+ pre‐schools in South India and Y+ centres across Tel No. ‐‐‐
India
• Ventured into the X segment by opening an International Y school under the brand name of “Brand 1’ promoted under the company name of Z
• It has X+ schools in India
Website ‐‐‐
Email ‐‐‐
Year Founded ‐‐‐• It has X+ schools in India
• The company is completely owned by Directors
• As of 31st March 2010, the company’s paid up capital stood at INR X
Ownership ‐‐‐
Revenue ‐‐‐
Fiscal Year End ‐‐‐
A ditAuditor ‐‐‐
Competitors ‐‐‐
4
Source:
Offices & Centres – India
A
B
C
Region /State Multiple Centres
D
E
G
F
Region /State Multiple Centres
Jammu and Kashmir ‐‐‐‐
Karnataka ‐‐‐‐
Tamil Nadu ‐‐‐‐
H Q
OL
I
G
J
K
HQ Office
5
Source:
Apple Kids Pre schools
Note: The list contains locations of centres mentioned on the company website. The table enlists the locations with multiple centres.
Business Model
Apple Kids Education (P) Ltd.
Apple Kids Format 1 Facts
Apple Kids Pre‐schools Amazon International Schools
Amazon International School Format 1 FactsApple Kids Format 1 Facts
Apple Kids works on a format X wherein it has certain Y requirements which can be enlisted as below:
Amazon International School Format 1 Facts
• Requirement 1
• Requirement 2
• Requirement 1
6
Source:
Key PeopleManaging Director
Mr. X Mr. Y
Director
Managing Director – Apple KidsAge : ASince : B
Current Position: • X
Mr. YDirector – Apple Kids Age : ASince : B
Current Position: • X
Biography • ‐‐
Qualification: • ‐‐
Board Memberships • ‐‐
Biography • ‐‐
Qualification: • ‐‐
Board Memberships • ‐‐
Others • ‐‐ Others • ‐‐
7
Source:
SWOT
Strengths Weakness
• Strength 1:
• Strength 2 :
•Weakness 1:
g
• Strength 3 :
O t it 1 Th t 1
Opportunities Threats
• Opportunity 1:
• Opportunity 2 :
• Threat 1:
• Threat 2:
8
Key Financial Figures
Particulars 2007 2008 2009 2010
Balance Sheet SAMPLE
Particulars 2007 2008 2009 2010Sources of Funds
Shareholders Funds‐ Share Capital ‐‐ ‐‐ ‐‐ ‐‐‐ Reserves and Surpluses ‐‐ ‐‐ ‐‐ ‐‐
‐ Unsecured Loan ‐‐ ‐‐ ‐‐ ‐‐
‐ Share Application Money ‐‐ ‐‐ ‐‐ ‐‐
Total ‐‐ ‐‐ ‐‐ ‐‐
Application of FundsFixed Assets‐ Gross Block ‐‐ ‐‐ ‐‐ ‐‐‐ Less: Depreciation ‐‐ ‐‐ ‐‐ ‐‐
Net Block ‐‐ ‐‐ ‐‐ ‐‐
Current Assets: Loans & AdvancesCurrent Assets: Loans & Advances‐ Sundry Debtors ‐‐ ‐‐ ‐‐ ‐‐‐ Inventory ‐‐ ‐‐ ‐‐ ‐‐‐ Cash Balances ‐‐ ‐‐ ‐‐ ‐‐‐ Bank Balances ‐‐ ‐‐ ‐‐ ‐‐
‐ Loss and Advances ‐‐ ‐‐ ‐‐ ‐‐
‐ Less: Current Liabilities ‐‐ ‐‐ ‐‐ ‐‐
Net Current Assets ‐‐ ‐‐ ‐‐ ‐‐
Profit & Loss A/c ‐‐ ‐‐ ‐‐ ‐‐
9
Total ‐‐ ‐‐ ‐‐ ‐‐
Note: All figures are in INR and are for Financial year ending 31st MarchSource:
Industry AnalysisPre‐school Industry – Overview Size & Growth• Preschool Market in India is expected to X at a CAGR of Y%
reaching INR Z bn by 20‐‐
• Preschools are primarily an urban trend with rapid proliferation
of organized preschool chains in metropolitan cities
• Players are also looking at targeting Tier X and Tier Y cities which is
d i d b h i d k
E
D40,000
50,000
INR mn
+U%
dominated by the unorganized market
• About X% of the urban children between Y to Z years of age are
enrolled in preschools in India
• Preschool is a X market and is attracting investments from many
private players and the penetration levels are expected to Y at a
CB
A
0
10,000
20,000
30,000
Market Segmentation
private players and the penetration levels are expected to Y at a
CAGR of Z% between 20‐‐ and 20‐‐0
20‐‐20‐‐20‐‐20‐‐20‐‐
Pre‐school Penetration
X%
Organized
H
G6
8
%
Y%
FE
DCBA
0
2
4
10
Source:
Unorganized0
2008 2009 2010 2011 2012 2013 2014 2015
Competitive Landscape (4/4)Competitive Scenario
Company Name Company A Company B Company C Company D Company E Company F Company G Company HCompany Name Company A Company B Company C Company D Company E Company F Company G Company H
Basic Information
No. of Pre‐schools ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
No. of K‐12 Centres ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Financial Information
Revenue (INR mn) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Net Profit/loss (INR mn)
‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Geographic Presence (India)
Zone A Medium Medium Medium Medium High NA NA Medium
Zone B Medium Low Medium Low Low NA NA Low
Zone C Low Medium Low High Medium NA Low HighZone C Low Medium Low High Medium NA Low High
Zone D High High High Medium Medium High High High
Franchisee Requirements
Minimum Area (sq ft) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
SAMPLECapital Required (INR mn)
‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
11
SAMPLE Source:
Thank you for the attention
Apple Kids Education Pvt. Ltd. is a part of Netscribes’ Education Company Profile S iSeries. For more detailed information or customized research requirements please contact:
Gaurav KumarPhone: +91 33 4064 6214
Jitendra PunjabiPhone: +91 33 4064 6214
E‐Mail: [email protected] E‐Mail: [email protected]
About NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.
This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and no part may be reproduced without prior written permission.
12
www.netscribes.com( ) p y p p p
