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FA102a, Research and Brand Development
The Ubiquitous Computer Corey Powell
“The Ubi Ubiquitous Computer is Here”http://www.kurzweilai.net/ubi-ubiquitous-computer-beta-test-program-launched
The Ubiquitous ComputerCorey Powell
Assignment One, Research
- ”Plug it into a power outlet and the WiFi-connected, voice-operated Ubi gadget will magically make the environment around it Internet-enabled.”http://www.kurzweilai.net/ubi-ubiquitous-computer-beta-test-program-launched
The Ubiquitous ComputerCorey Powell
Assignment One, Research
-“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.”http://www.ubiq.com/hypertext/weiser/SciAmDraft3.html
The Ubiquitous ComputerCorey Powell
Assignment One, Research
-“Ubiquitous computing names the third wave in computing, just now beginning.”http://www.ubiq.com/weiser/UbiHome.html
The Ubiquitous ComputerCorey Powell
Assignment One, Research
The Ubiquitous Computer
The Ubiquitous ComputerCorey Powell
Assignment One, Description of Future Product or Service
“Professional”
The Ubiquitous ComputerCorey Powell
Assignment Three, Logotype Research, Word from Diagram
http://www.microsoft.com/en-us/default.aspx
The Ubiquitous Computer Corey Powell
Assignment Three, Logotype Research
- I found these logos gave off a sense of professionalism. I used the Microsoft and BBC logos as inspiration by adapting the squares used in each of them. The square shape also represents the shape of the UBI device itself.
http://www.bbc.com
http://www.sony.com
The Ubiquitous ComputerCorey Powell
Assignment Three, Finished Logotype
The Ubiquitous ComputerCorey Powell
Assignment Four, Social Media Branding, Research
Sonyhttps://www.facebook.com/Sony/info
Applehttps://www.facebook.com/authorized.apple/timeline
Samsung Mobilehttps://www.facebook.com/SamsungMobileUSA
The Ubiquitous ComputerCorey Powell
Assignment Four, Social Media Branding, Creating Community
1. Shared the UBI Facebook page explaining my assignment from my existing account.
2. Sent page invites to my entire friends list in order to increase the probability of all of my connections seeing the UBI page.
3. Contacted (private message and in person) close friends and relatives informing them of the page and directed them towards the UBI page.
4. Had my close friends and relatives share the UBI page on their own Facebook accounts to reach even a further audience.
5. Created a promotional offer from the UBI page offering a prize to one random fan once the page reached 20 posts.
The Ubiquitous ComputerCorey Powell
Assignment Four, Social Media Branding, Facebook Pages
https://www.facebook.com/UBIUSA
The Ubiquitous ComputerCorey Powell
Assignment Four, Social Media Branding, Facebook Pages
The Ubiquitous ComputerCorey Powell
Assignment Four, Social Media Branding, Facebook Pages
The Ubiquitous ComputerCorey Powell
Assignment Three, Web Layout Research for Wireframes
http://www.nike.com/us/en_us/
The Ubiquitous ComputerCorey Powell
Assignment Three, Web Layout Research for Wireframes
http://www.tomtom.com/en_us/
About SupportUBI AppShop Forum
Voice Activated Ubiquitous Computing
U B I
The Ubiquitous ComputerCorey Powell
Assignment Five, Tagline Research
“America Runs on Dunkin.”http://www.dunkindonuts.com/dunkindonuts/en.html
“Impossible is Nothing.”http://www.adidas.com/us
“Live in Your World. Play in Ours.”http://www.playstation.com/en-us/
“Solutions for a Smart Planet.”http://www.ibm.com/us/en/
“Your Vision, Our Future.”http://www.olympusamerica.com
The Ubiquitous ComputerCorey Powell
Assignment Five, Homepage Visual Design in a Browser
