education in south africa

12,428,069 school going children 25,826 schools in South Africa425,167 teachers and lecturers

Education is always important, but in developing countries, every additional year of education can

increase a person’s future income on average 10%

school chatter

66% of teachers believe students would perform better if parents were more involved in their children’s education

72% of secondary and higher education parents would welcome regular feedback on their children’s progress

Newsletters, emails and SMS are costly, time consuming and are typically managed by on administrator

The Information is largely irrelevant to your child, delivered in a variety of formats at inconvenient times

When, what, how with no reminders, many events and milestones are frequently missed

bambisa

Multi-platform mobile app for teachers and

parents across all education sectors.

the question

What if we offered free and secure communication for

teachers for their students and parents?

With reminders of those important events?

the answer…and more

free communication platform tailored for the teacher-parent conversation

real time calendaring where teachers can add events parents can view an agenda and get reminders

content delivery providing educational content in a ‘chat’ style through the app

payment gateway pay school related expenses: fees, fund-raisers, concert tickets, stationary & uniforms 

the ask

Bambisa is currently seeking seed/angel investment of $200k (R2M) to fund the beta stage within the South African market.

Funding will be used for the development of the in app marketing elements; fund the sales and marketing plan to drice dowlonas and on boards; further develop the technology.

On offer would be preferiatial equity of 20%, which would convert to 10% of ordinary stock once the investment has been repaid.

31st October is the planned cut off date for the capital raise

 

south africa market value

R450k Old Mutual estimates in school related expenses to for12 years of public education in fee paying schools

R1.5M if you choose private education for 12 years

R3,204 average annual school related purchases

R37BN annual value of school transactions

25,000 schools in SA of which 2,500 will be early adopters in YR1 where smart phone usage and app downloading has been adopted. This number is growing, with

700 students/500 families average per school

10M download market, although 2.5M early adopters is a more relaistic downlaod market to target

notable competition

remind US based app with a focus on messaging only. Built on and SMS platform, messages are limited to 140 characters There seems to be an undefined revenue model to date, but they recently raised $20M on the back of 600,000 teacher and 12M parent signups.

d6 school communicator a local and established school’s communication platform that made use of a desktop based application. They are in 1,100 schools in SA, and have recently launched an app version of the web offering. More a school’s information app, much of the information is not user relevant and is managed by one or two administrators at the respective schools. Some users have difficulty receiving information because of company firewalls.  

the money model – south africa

grab audience launch to 4,000 schools/350,000 parents from existing databases. A further 750,000 parents/55,000 teachers through unions SAOU and NAPTOSA

free download for Android, IOS & blackberry devices

onboard lead generation lead fees from financial planners and insurers - $5 revenue per lead

300,000 downloads by June 2015 – $1.6M in revenue, $700K OPEX delivering EBITDA of $900K

900,000 further downloads by July 2016 - $4M in revenue, $1.4M in OPEX with EBITDA of $2.6M 

further revenue streams

educational content 300,000 downloads/$300,000 in YR1 and 2,000,000 downloads/$2M in YR2

school fees 1% of school fees paid through partner EduPay – $50K in YR1 / $300k in YR2

purchases 3% of transactions – $7M in value generating $200k in YR 1. $29M in value and $800k in fees  

the team

Salah ElBaba http://linkd.in/YXwnDs Founder of SMSWeb, an established communication company in the education sector over 10 years. Director at Breadbin Intercative, an open source Education content business, providing FOSS and OER (Open Educational Resources) solutions for community and education empowerment. Specialties: SMS & text messaging, IM, mobile apps, digital content distribution, FOSS, OER, eBooks, IVR, payment solutions, business start up and development. 

David Graham http://linkd.in/1qhtPsC A results-driven entrepreneur/executive with international experience in E-commerce, distressed asset turnaround (chapeter 11 & business rescue), payment solutions and leisure/hospitality. After 20 years in the UK and US, now resides with his family in Cape Town. Specialties: marketing; re-branding; business strategy; defined UX; loyalty; payment solutions, startups and business development. 

Doug Hoernle http://linkd.in/1q5taLX Founder at Rethink Education, creating high school maths and science content for digital devices – currently being used by over 250,000 South African Students via their mobile phones. Founded a number of successful startups such as The City Bowl Wine Market and The Wine Society (Pty) Ltd. Specialties: Education technology; digital content distribution; apps; UX; sales; sales pipelines; business development and start-ups 

David Campey http://linkd.in/1AUHSJt Software developer guy, care about product, care about people. Owner at Information Logistics, a software production company. Validation, creation and iteration of solutions, primarily to startups and early-stage businesses. Started doing the beginnings of SCRUM, and has since fallen down the Agile rabbit hole. Still loves to spend time at the code-face when possible. Specialties: Software product development (Agile: XP, Scrum, Kanban); The business side of software (Lean Startup, Customer Development)

key milestones

Seed Funding Close 15th May 2014

Seed Funding Placed 30th May 2014

Test Phase 31st July 2014

Beta Launch Phase                        1st August 2014

Round 2 Funding Close 15th October 2014

Round 2 Funding Placed 31st October 2014

Marketing Phase 1 1st November 2014

Rollout Phase 1 1st November 2014

Marketing Phase 2 15th November 2014

South Africa Rollout 15th January 2015

Marketing Phase 2 15th January 2015

wrapping it up

Happy parents equals a happy school and a happy home. Experienced gained over the last 10 years (through SMSWeb) has

shown that engaged parents and students result in higher pass rates, school involvemnet and a happier learning environment. Allowing the

teacher to message directly enusres that frequency without the current monetary concerns.

 This investment would be ideal for an investor looking to capitalise on

the growing education technology sector, while tapping into an established R37bn market.

Salah ElBaba 

+27 (0)83 3918186salah@bambisa.com

David Graham 

+27 (0)82 0548583david@bambisa.

Douglas Hoernle 

+27 (0)83 3918186doug@bambisa.com

David Campey 

+27 (0)82 5678892davidc@bambisa.co

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