BASNO FOR CONTINUING EDUCATION PROVIDERS

May-2014

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Extend your credentialing efforts online by issuing digital badges that students can store online, reference on online pro"les and use to connect with employers

OBJECTIVE

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1. People need and value your recognition

2. People will use your recognition to communicate online

3. Online, your recognition is dynamic, information rich and always links back to you

3 REASONS YOU SHOULD BE ISSUING DIGITAL BADGES

45%Forty !ve percent of people

click on email invitations to

claim badges issued to them

on basno. That’s 10x the

industry average. It’s because

people love being recognized.

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NYU-SCPS Certificate in Digital MediaMarketing Badge

2. People will use your recognition to communicate online

3. Online, your recognition is dynamic, information rich and always links back to you

3 REASONS YOU SHOULD BE ISSUING DIGITAL BADGES

80%Eighty percent of people

who claim a badge on

basno elect to display it

on social media. People

can immediately identify

the currency of a great

badge.

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3. Online, your recognition is dynamic, information rich and always links back to you

3 REASONS YOU SHOULD BE ISSUING DIGITAL BADGES

http://basno.com/nibdr67r

A unique webpage for every badge

Always linked to the issuer

Full of information about what was involved

HOW IT WORKS: BADGE OWNERSSECTION 1

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We have created a variety of tools to ensure badge owners can easily and immediately claim and share their badges

On basno, badges have unique home pages where people can always access their badges without downloading an app

With basno, each badge image can be personalized with a badge owner’s name. Creating individualized badges combats the threat of duplication

Make badges easy to claim, store and access for deserving participants

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Badge collections provide a detailed picture of a person’s accomplishments, skills and experiences

A badge owner’s collection is a stand-alone webpage that is unique to the individual badge owner. It is a place where people can keep their badges forever for free

A badge owner collection can grow over time as owners collect the badges that, increasingly, say who they are and what they have done

Help people build a collection of meaningful badges

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Nicholas ThorneOwner of 4 badges

Badge owners have often dedicated themselves to similar pursuits.

They are therefore well suited to be connected in a trusted online environment and given the tools to interact, share knowledge and debate.

At an issuer’s option, every badge can be paired with a private, badge owners only community for this kind of interaction

Connect badge owners around shared accomplishments

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Give people great tools for displaying their badges (1/2)

We maintain best-in-class badge sharing tools

New LinkedIn features have made it possible for badges to be added to permanent positions on a user’s online resume (not just as status updates in a user’s feed)

In professional contexts, over 60% of users will add their badge permanently to their LinkedIn pro!le

NYU-SCPS Certificate in Digital MediaMarketing Badge

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In 2014, when people are proud of something they let their friends know on Facebook

70% of badge owners use our tools to add their badge to their Facebook timeline, because badges are great native, social content

NYU-SCPS Certificate in Digital Media Marketing BadgeNicholas has completed a certificate in DigitalMedia Marketing.Issuer: NYU-SCPS

Give people great tools for displaying their badges (2/2)

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HOW IT WORKS: BADGE ISSUERSSECTION 1

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Use our tools or work with a talented designer to create the perfect badges

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Your brand, logo and

colors

Our network of talented badge

designers+

The badge design that you

want=

Completely control distribution through individualized email invitations

With basno, distributing badges is as simple as uploading a list of deserving badge owners and sending unique, single-use badge invitations through our secure email engine

Our proprietary distribution tools ensure that only the people who should own your badges end up claiming them

Our powerful administrative dashboard allows you full control without having to deal with time consuming integration

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Track how people use the badges you give them

basno makes badges measurable by providing detailed tracking and statistics

Understanding how people interact with badges makes it possible to assess the impact of a badge program

Organizations can use badges to identify their most valuable members by downloading detailed information about who claims badges and then engaging that group with surveys and special rewards

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NYU School of Continuing and Professional Studies - Digital Badges Selected Case Study

6,500badges claimed

5,750 social media postings

1,000 hours spent

3,500

2,000

250 Certi!cate inDigital Media

Marketing

Certi!cate inProject

Management

Certi!cate inGlobalAffairs

250200

160

TOP THREE BADGES

OUTBOUND TRAFFIC

Launched ~130 badges corresponding and invited all certi!cate earners since 1990 to claim a badge

Objective:Help certi!cate holders promote their accomplishments and gain a competitive edge

Result: Successful introduction of a digital credential that is valuable to certi!cate holders as a tool for signaling their accomplishments with credibility online

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