Music Video Purposes Analysis

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Artists and company’s they’re with need their products/tours to be promoted, they do this by advertising. The majority of artists release singles before their albums. This is so the album gets sold; people who listen to the single that has been let out will want to buy the album to listen to more. For example Jake Bugg brought out a song ‘Trouble Town’ a few months before his album ‘Mercury’ was released. To get more promotions most artists will appear on TV and radio shows.

https://www.youtube.com/watch?v=6aRQKcZXNIY

This is a picture and the link to part of The Graham Norton show that Jake Bugg appeared on.

Extension of income Extension of income, this is to do with things that the artist are selling themselves, this increases his income. His albums bring in a lot of income a better way to make more money is by selling a variety of merchandise. For example he has his own website that his albums and merchandise. All of which have their logo ‘Jake Bugg’ on, if not his brand name then one of their song or album name. A lot of fans will buy items to show that they listen to him. When they do that they are also advertising for Jake Bugg, other fans will see the item and want to buy something.

http://jakebugg.com/home/

Here is a link for Jake Bugg’s website.

Music Video Purposes Analysis

Extension of outlets This is to do with where the artist’s items are being sold, shown or distributed. Expanding their audience will increase all the different ways the songs can be assessed. For example, TV, Internet and DVD’s. Most fans will like or share videos on social networking sites; by doing this it means that their friends can see the videos. Also to extended outlets further, most retail shops such as HMV, merchandise stores and many other high street shops will sell the artists merchandise in bundles. Anything from DVD’s, wristbands and tops. This will let all the fans become aware with different items they could buy.

This is an example of Tickmaster’s merchandise store, selling a bundle of Jake Bugg’s items.

Synergy Synergy is to do with connecting marketing and distribution of media across a variety of platforms. For example Jake Bugg has his own YouTube. Across YouTube Jake Bugg’s albums, concerts and merchandise. This promotes his music and can make himself lots of money by involving himself in different platforms in the media.

Here is a banner advertised on YouTube.

Producers strategies One Directions producer will want their public image to be great and to be able to bring them as much success as possible. They will advise them on what interviews they should go to and advise them on what to say when answering questions. Producers try to help them out as much as they can to ensure they get what they want and they’re happy with everything. They also do their best to promote any new albums / merch that are coming out. Social media is a big part in this because their record label, producers and even they will use it to promote things, making it beneficial for everyone.

This is a print screen of Jake Bugg’s twitter, he is letting all his followers know what is going. Also promoting his products, concerts and merchandise.

Music Video Purposes Analysis