PowerPoint Presentation

Bridging the Digital Skills Gap - a roundtable discussion

21 April 2016

Rebecca MooreDigital Marketing Manager, University of South Wales

To get your thoughts how USW can provide graduates with the right skillsTo show what kind of graduates we currently produce and how you can use our current students to help with projectsTo show you what courses USW can offerDigital Skills why this discussion?

Have we encountered any problems recruiting the right staff?What skills do we feel we lack in our organisations? Do we lack any skills ourselves?Where do we go to learn new skills? Digital Skills what are we lacking?

PPC expertise Search marketingContent marketingDigital strategyCRM and dataTop 5 missing skills?

PPC expertise Search marketingContent marketingDigital strategy? Case study

PPC expertise Search marketingContent marketingDigital strategy? Within two months

Set up and managed USWs Welsh language Twitter and Facebook pageManaged shifts on the USW main social media accountsFilmed and edited ten videosDirected a number of successful photo shootsUndertaken valuable competitor research

Within 7 weeks, a media production graduate has

Journalism/Photojournalism - contentMedia production/media technology - contentAdvertising design - contentPostgraduate digital marketing (not many specialist undergraduate courses out there) strategyCAM Diploma in Digital Marketing - strategy

What courses?

Not taught in marketing degrees? Where do we go for more than a two day course? Any alternative to using agencies?Looking for opportunities to work with agencies to teach these skills within undergraduate courses

PPC and search marketing

Placements and Graduates Siwan Rees in Careers officePostgraduate marketing courses Jonathan Deacon or Jackie HarrisContacts

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