BUSINESS BACKGROUD

OUR LOGO

MOTTO

Eat smartStudy smart

MISSION

To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers

REASONS WE STARTED

• More affordable• Takes less time to wait and eat • Healthier food

LOCATION

• Syopz Mall• Beside Famous Amos

MARKET ANALYSIS

• “Food Budget” from allowance• Adjusting spending• Fast service • Affordable

PREFERENCES OF OUR CUSTOMER

• Taylor University students• Taylor University lecturers• Taylor University staffs• Nearby community

CLIENTS AND CUSTOMERS

COMPETITORS

• Subway• Pizza Cottage• Pizza Hut• Snowy• Star The Tarik

STRENGHT S AND WEAKNESSES OF COMPETITORS

• Long waiting time• Location • Branding

• Reasonable prices• Variety of food items• Clean

MARKETING STRATEGIES

- Low waiting time- No waiting period

Save time

PRODUCT AND SERVICES BENEFITS

Cheese Burger

Fish Burger

Chicken Burger Beef Burger

VARIETY OF BURGER CHOICES

Artificial ingredients

& preservativ

es

Minimally processed,

handled food

CLEAN FOOD

Healthier Lifestyle Vitamin B

Calories CountCarbohydrates

ORGANIC AND CALORIES COUNT

Delivery Services Free Internet Access

SALES STRATEGY

Cost price of productsRM 2 – RM 4

Selling price of productsRM 6 – RM 9

Cheap and affordable price

PRICE OF OUR PRODUCT

MENU OF OUR PRODUCT

Social Media Sites

ADVERTISING AND PROMOTIONAL ACTIVITY

Personal Website

ADVERTISING AND PROMOTIONAL ACTIVITY

MANAGEMENT STRATEGIES

Partnership-Legal paperwork is simple and low cost-Easier to get capital due to more owners

BUSINESS LEGAL STUCTURE

1) General manager Oversees general restaurant

operationsHires & manages staffWorking on marketing

initiatives

Requirements (Adele)- Excellent interpersonal communication skills- Have leadership skills- Understanding of food safety, equipment safety & sanitation regulations

ROLES

2) Shift managerOversees restaurant operations

during certain shiftsResponsible for monitoring

cash handlingDirects kitchen workers & take

orders

Requirements ( Li Sze ) - Knowledge of all employee roles in a given shift- Team-leading skills- Physical requirements including standing, bending, lifting

3) CashierResponsible for taking cash

and debit/credit cardsMake change for customersWorking with manager to

handle, record & store all cash correctly

Requirements ( Sheng Zhe )- Excellent math skills- Attention to detail- Friendly & clear communication skills

4) Waiter Take orders from

customersServe food for customers

Requirements ( Kenneth )- Polite to customers- Understanding of time management- Friendly & clear communication skills

5) Delivery guy Deliver food to the

location of customers

Requirements ( Darren )- Good in time management- Able to deliver food to customers in minutes- Have high stamina & be sporty

FINANCIAL PLAN

TOTAL CAPITALRM 115,700

Renovation & permit =

RM55,000Monthly expenses ( rental + labour wages + Insurance + raw materials )

= RM 21,700Furnitures & Utilities=

RM39,000

MONEY NEEDED TO START THE BUSINESSStart up expenses Amount (RM)Graphic logo & outdoor sign 4,000Permit 1,000Renovation 50,000   Furniture 10,000Food processor & machines 10,000Kitchenware 2,000Receipt printer 500Sink 1000Fire extinguishers 500Refrigerator 10,000Electrical appliances 5,000   Rental (monthly) 5,000Labour wages ( 2,000 x 5) (monthly)

10,000

Insurance (monthly) 6,000Raw materials 700Total start-up costs 115,700

CAPITAL

Adele : RM 35,000Darren : RM 20,000Ng Sheng Zhe : RM 15,000Kenneth : RM 15,000Li Sze : RM 15,000

Total : RM 100,000

Bank loan from Citibank : RM 15,700

Invested byowners

Loan from lenders

YEAR 1

YEAR 2

YEAR 3

R = RM 233,600

P = RM 175,200

L= RM 15,000

R = RM 730,000

P = RM 584,000

L = RM 12,000

R = RM 876,000

P = RM 657,000

L = RM 10,000

FORECAST PROFIT AND SALES OVER THE NEXT 3 YEARSR =

REVENUEP = PROFITL = LOSSES

TARGET SALESFor one year

73,000 burgers36,500 delivery services

DISTRIBUTION OFPROFITS AND LOSSES

Adele : 35%Darren : 20% Ng Sheng Zhe : 15%Kenneth :15%Li Sze : 15%

SALARY

Adele : Darren : Ng Sheng Zhe : Kenneth : Li Sze :

-What Are the Benefits of Fast Foods? (2015, April 22). Retrieved October 24, 2015.

-Advantages and Disadvantages of Fast Food - Fast Food Menu Prices. (2013, July 11). Retrieved October 24, 2015.

REFERENCES