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ASPIREGamification in Employee Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
CISCO
• Cisco use gamification across a number of key programs. One program where they have extensively incorporated gamification techniques is their Social Media Training Program.
CISCO
• This program offers a unique opportunity for employees and contractors at Cisco to build their social media skillset. And the opportunity to leverage the skills they learn is manifold.
CISCO
• For example, sales account managers learn to use Twitter to reach their customers and human resources representatives learn to use LinkedIn to reach potential candidates.
CISCO
• And, there are many other
job roles that benefit
through social media, such
as marketing (of course!)
and product development.
Progression Levels
• The Social Media Training Program includes three levels of certification: – Specialist– Strategist and – Master.
Progression Levels
• Each level of certification
requires players to show
increasing levels of social
media expertise.
Progression Levels
• At the Specialist level, players are required to take 15 courses. At the Strategist level, players are required to take an additional 13 courses and author a blog post.
Progression Levels
• And, at the Master level, players are required to 10 courses and create case study illustrating an integrated social media initiative or create a social media strategy.
Progression Levels
• In addition, there are also four sub-specializations available:– Social Media for HR– Social Media for Sales– Social Media for Executive
Communication Managers– Social Media for Internal
Partner Teams
Bring Fun into the Mix with Team Challenges
• In addition, the program
incorporates team
challenges where players
can join together in small
teams or participate as an
entire organization to
complete the certification.
Bring Fun into the Mix with Team Challenges
• This is an effective way for
individuals in an
organization to grow new
skills together. And players
earn badges for completing
team challenges.
Firing up Motivation
• Learning is often an intrinsically
motivated activity. Individuals
enjoy the challenge of learning
new skills. And, learning new
professional skills can help
them advance in their careers.
Firing up Motivation
• And, when you combine the intrinsic motivation with gamification techniques, this further encourages participation and engagement. The Social Media Training program and the use of gamification drive engagement through various techniques.
Firing up Motivation
• Exploration
– Players have fun exploring
social media topics. There are
many courses available, and
participants can learn about
the different aspects of social
media through the courses.
Firing up Motivation
• Progression Loops– With three levels of certification,
four sub-specializations, and mid-way level accomplishments, players can progress through multiple levels of learning. Each class completed is a small challenge achieved. And, each level of certification is the larger challenge. The goal of the game is to get from Specialist to Master for the core learning track.
Firing up Motivation
• Teamwork– Humans are social animals.
And, the team challenges allow players to collaborate and compete with each other. Working together as a team to achieve a goal can be fun.
Firing up Motivation
• Over 650 individuals have
been certified with more
than 13,000 courses taken.
And, this number continues
to grow every day.