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1. CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND
Know the 4 Ws and H of your Market
MARK ANTHONY A. VALINO
20 April 2010

2. OUTLINETHE 4 Ws and Hof MARKETING RESEARCH AND DEMAND FORECASTING
WHAT is marketing research?
WHY marketing research?
HOW to conduct a marketing research?
WHENto say we hit the market?
WHEREto set our sights in the market?
3. Demand measurement concepts
Estimating and forecasting demand
OUTLINETHE 4 Ws and Hof MARKETING RESEARCH AND DEMAND FORECASTING
4. THE 4 Ws and Hof MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH?

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