Conventions of Real Media Products: Ancillary

1: Digipacks

Typical Conventions of a Digipack

Includes images of the artist/band, close-ups, shots from concerts, instruments, etc.

A clear and continued background colour, usually kept simple.

Band/ artist name and album title, making the brand easily identified. Can be included along the spine and on main cover.

List of songs included, or if for a DVD scene selection.

Symbols or objects that could be associated with the artists Brand Image.

Analysis of Real Examples

Analysis of Own Product