Cultural diversity

Advertising a product in South-Asian Countries.

Cultural Diversity

Presentation Overview

Conclusion

Introduction

Methodology

Data findings and Analysis

Conclusion

Introduction

Cultural diversity refers

to differences among

people because of their

racial or ethnic

backgrounds, language,

dress and traditions.

Objectives

To get more in-depth knowledge about how to handle the phenomenon of cultural differences in global marketing advertising with a focus on the South

Asia.

To reach an understanding about how cultural differences in global marketing and advertising can be handled by global companies in the South Asia.

1

2

Methodology

SurveyIn

Pran-Rfl GroupWeb Browsing

Published Articles

Data Findings & Analysis

There are some barriers to Advertising a product

Language

Religion,

Image, Number, Colour

b Language

• The advertising world is littered with examples of linguistic advertising blunders. Of the more comical was Ford's introduction of the 'Pinto' in Brazil. After seeing sales fail, they soon realised that this was due to the fact that Brazilians did not want to be seen driving a car meaning 'tiny male genitals'.

Religion

Green is considered a special colour in Islam


Images are also culturally sensitive. Whereas it is

Common to see pictures of

women in bikinis on advertising

posters on the streets of London,

such images would cause

outrage in the Middle East.

I


Many hotels in the USA or UK do

not have a room 13 or a 13th floor.

Similarly, Nippon Airways in

Japan do not have the seat

numbers 4 or 9. If there are

numbers with negative

connotations abroad, presenting

or packaging products in those

numbers when advertising should

be avoided


japness not like black colour

In some cultures there are lucky

colours, such as red in China and unlucky

colours, such as black in Japan

Conclusion

Education

Cultural diversity