Interliminal Design

!mitigating design distortion

! !

Desired Outcome ≠ Actual Outcome !

DeAunne Denmark, MD, PhD Pacific Northwest College of Art

Oregon Health & Science University

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What causes design distortion?

Cognitive Heuristics and Biases

Decision shortcuts that are rapid automatic the default

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Cognitive Bias = Inappropriately applied heuristic

Unknown Unseen

Unacknowledged and

Uncompensated

Ex. Confirmation bias

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Perception is (always) biased

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Biases/heuristics create limits

“Agile switching between systems”

Interliminal Design

on both sides of a boundaryliminal

inter between

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Adaptive Changing to suit a new purpose

Relating previously unconnected elements or ideas

Imaginative

Conscious purposeIntentional

Collaborate with yourself and

others

Wickedness

Imagine

Iterate

Opportunity

Analyze

Implement

Question

Adapt/ Abandon

Assess

Interliminal Design is nonlinear and crosses boundaries

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Interliminal methods mitigate biases

!Personal

that cause design distortion

Structural

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How?

Deliberate altering of rules, viewpoints, roles, etc. to enhance perception and awareness

.

Question Everything Now What are we doing and Why?

Personal uncomfortable, upset, charged

re-visit desired outcome switch roles adopt conflicting viewpoint

Structural

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Andrew McCollough, PhD Don Harker, MS

Pacific Northwest College of Art MFA Program in Collaborative Design

Peter Schoonmaker, PhD Oregon Health & Science University

OHSU Brain Institute Bobby Heagerty

!!

many further resources upon request

Acknowledgments