Do you know there's a library in Viljandi?

Veronika Raudsepp LinnupuuViljandi Town Library, Estonia

To (too?) Public: Library Marketing and Public Relations in Public Libraries Today

04.05-05.05.2011 Tallinn

Where is Viljandi?

In Viljandi 19 120 (28.04.2011) In county 55 770 Population is decreasing

History

Viljandi Order Castle (1224-1560) model. Ruins of Viljandi Order Castle at present

Made by G. Mootse. On show in the Museum of Viljandi

Viljandi was first mentioned in documents in 1154 Town bylows in 1283 One of the 5 Estonian Hanseatic towns

Cultural events in town- Koolijazz 2011 (5-7.01.2011, info)- Winter Folk Dance Festival (10-12.02.2011, info)- Student Theatre Days (18.20.02.2011, info)- Muusikatriaad (13-15.04.2011, info)- 82. Big Run around Lake Viljandi (1.05.2011, info)- Sakala Games (21-28.05.2011, info)- Theatre in Suitcase puppet theatre festival (25-28.05.2011, info)- Hanseatic Days (10-12.06.2011, info)- Viljandi Early Music Festival (13 - 17.07.2011, info)- Rock Ramp (21-23.07.2011, info)- Viljandi Folk Music Festival (28-31.07.2011, info)- Viljandi Guitar Festival (13-17.09.2011, info)

Availability

1911 Viljandi Reading Circle 1949 branch library 2002 new building - located

on the central street near town bus stops and the county bus

station.

Photo by Ilmar Jalas

Opening hours

1. September – 31. May Monday – Friday 10-20 Saturday 9-16

57 hours per week

1. June-31. August Monday (only reading room for periodicals) 9-16 Tuesday-Friday 10-18 Saturday 9-16

46 hours per week

Poll about opening hours

March 2011

50%

25%

4%

3%

2%16%

... happy with current opening hours

... wish that library was opened onehour longer in the evenings

… wish that library was openedlonger on Saturdays

… wish that library was opened onhour earlier in mornings

… wish that library was opened onSundays

Other proposals or good wishes

259 people anwered

Economic breakdown = Decrease in population and increase in library usage

 Year 2009

Year 2010

Change (+-)

Registered readers

8 261 8 017 -244

Visitors195 023 196 580 1 557

Book lendings237 445 243 382 5 937

Broadened identity

Town Gallery American Corner

The Kondas Centre

The vicarage of St. John`s Church – former library building, now centre of Naive Art dedicated to Paul Kondas (1900-1985).

Paul Kondas "Strawberry Eaters“ (Oil, 1965)

Homepage:

Viljandi County department of The Society of Estonian Regional Studies

The work is organized by reading room senior librarian M. Liivakivi

Seven active members who have regular meetings in library

In 2009 they published a directory „Viljandimaa koduloolasi“

Cooperation International Day of Children’s

Books, The Best Reader, Quiz Series “Nutcracker”, Photo Adventure, Writing Contest

schools, local authorities, other libraries, institutions, local newspaper etc

Poetry Picnic on the Lake Viljandi local authorities, museum Viljandi Sports Centre volunteers

Exhibitions, events museums, libraries etc. embassies artists collectors clubs writers Etc.

5. May – Poetry Slam

Volunteers

Library leisure time manager

initiates and carries out different projects seeks for extra finances helps us find new and interesting ways to bring people closer to

the library

Library friends and volunteers

In total we had in 2010: 89 exhibitions 114 events

Queries, library user training

Individual trainings (2010 – 105)

Group trainings (2010 - 81, ~625 people)

Bigger library tours (2010 - 28)

Queries (2010 - ~1500)

Homepage and Facebook profile

http://www.raamatukogu.viljandi.ee/ http://www.facebook.com/viljandilinnaraamatukogu

Culture portals

Kultuuri.net

24tundi.ee

Blogs

Sculpture by Ekke Väli (May 2007)

Event blog “Viljandi Linnaraamatukogu - mis toimub?!?“ :

http://viljandilinnaraamatukogu.blogspot.com/ New books in our reference room and local historical

anniversaries “Viljandi Linnaraamatukogu üldlugemissaali uudiskirjandus” : http://uudiskirjandus.blogspot.com/

Little Friends Handicraft club : http://meisterdamisklubi.blogspot.com/

Media

Sakala (online version) 1Leht Viljandi : Viljandi Linnavalitsuse ajaleht (link) Sirp : Eesti kultuurileht (link)

How often do you visit the library?

Poll on Sakala online in February

1,90%9,80%

30,70%

4,40%9,20%

17,70%

26,30%

I study in library every day

I read newspapers there every week

At least twice a month

Every other month or so

Occasionally

Rarely

I don’t use any library

316 people answered

How information reaches the public?

Thank you!