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This is a ten-slide PowerPoint presentation created for the New Media Driver's License course that outlines an online marketing campaign for Domino's Pizza, Inc. by utilizing the principles found in Presentation Zen, written by Garr Reynolds.
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DOMINO’S ONLINE
MARKETING CAMPAIGN
PRESENTED BY JENNIFER STUARD
ESTABLISHED 1965
YPSILANTI, MI
“Boring, artificial, imitation of what pizza can be.”
TOUGH
CRITICS
NEW PIZZA
NEW CAMPAIGN
DOMINO’S CURRENT
ONLINE PRESENCE
TARGET SOCIAL
NETWORKING SITES
PIZZAPIZZA SPECIAL PIZZA COUPONS PIZZA DELIVERYNEAREST PIZZADOMINOSBEST LOCAL PIZZACLOSEST PIZZA
KEYWORD
SEARCH
TELL US YOUR
PIZZA STORIES
BUDGET BY
THE SLICE
BLOG10%
YOUTUBE15%
GOOGLE ADWORDS15%
LINKEDIN & DIGG 2.5% EACH
FOURSQUARE10%
FACEBOOK15%
GROUPON5%
WEBSITE5%
TWITTER10%
FLICKR10%
MEASURING SUCCESS
HOW DO WE STACK UP?
