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ELLIPTICAL MOBILE SOLUTIONS Presents Advantages of Micro-Modular Data Centers

Elliptical 2010 preso

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See how Elliptical Mobile Solutions takes the guess work out of data centers.

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Page 1: Elliptical 2010 preso

ELLIPTICAL MOBILE SOLUTIONS

Presents

Advantages of Micro-Modular Data Centers

Page 2: Elliptical 2010 preso

IT Challenges Today

Current Data Center Practices Out Dated Large up front cost before day one of production IT demand moves faster than construction Inability to charge properly for IT as a service

OPEX 2 out of 3 watts wasted on cooling Maintenance on under utilized infrastructure Cooling Infrastructure driving total electricity usage out of proportion Cost for electricity and services goes up every year

Limited Cooling / Electrical Capacity Inflexible Infrastructure (Once a raised floor always a raised floor) Constant Demand for Expansion Expensive Retrofit for High Density Zone

Page 3: Elliptical 2010 preso

Factors Causing Current Data Center to waste 2 of 3 Watts purchased

•Distance of CRAC (Computer Room Air Conditioner) from heat load•Air Bypass allows hot air from servers to be drawn through CRAC before cooling heat load or drawn through equipment repeatedly creating hotspots

Page 4: Elliptical 2010 preso

Copyright Elliptical Mobile Solutions 2009 www.ellipticalmobilesolutions.com

Fundamental Problems with Traditional Data Centers

•Produce 2-3% Worldwide Pollution (170 MT CO²) for Coal Burning Power Plants Supporting Data Center Electrical Consumption (40x other building types) (Mckinsey Group)

•Over the Next Five Years Power Failures and Limits on Power Availability will Halt Data Center Operations at More than 90% of All Companies. (AFCOM 2006)

Mckinsey Group

“since power and infrastructure costs continue to rise while the cost of servers measured in work done per $ continues to fall, it actually is correct to say that the fully burdened cost of power does, or soon will, dominate all other data center costs. (James Hamilton Chief Architect Microsoft 2008)

Current Trends Indicate Power Demand from Data Centers will Require 14 New Power Plants to be Built by 2012 (Department of Energy)

Efficiency=Green

Page 5: Elliptical 2010 preso

Industry Direction Change

Modular/Containerized Data Centers • Benefits over Traditional Data Centers Include:

– CAPEX savings of 35-50% – OPEX savings of 20-30%– Time to Deploy from years to 6-8 months

Negatives– Still has large price tag prior to operation

Micro-Modular Data Centers• Benefits over Container Data Centers Include:

– CAPEX Additional savings of 40-50% – OPEX Additional savings of 30-35%– Significant Flexibility– Time to Deploy to 2 months

Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com

There is a shift occurring in today’s Data Center Design.

Why are companies like IBM, Microsoft, Sun, HP and Google all entering the Modular/Containerized Data Center Market?

Page 6: Elliptical 2010 preso

Micro-Modular Value Proposition

6Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com

=

Put cooling directly where it is needed.

Page 7: Elliptical 2010 preso

Average Data Center

Today 2.5 PUE

RASER based data center 1.5

PUE“Built in” efficiency

RASER“Forces” 40% reduction in

Carbon Emissions

RASER eligible for Rebates/ Carbon credits

Page 8: Elliptical 2010 preso

Micro Modular Benefits

• Up Front Capital Cost Cut By 80%

• Total Capital Costs Reduced 50 – 80%

• Operating / Electrical Costs Reduced 40 – 65%

• Scalable Computing Platform

• Mobility

Page 9: Elliptical 2010 preso

What are Micro-Modular Data Centers (MMDCs)

R.A.S.E.R. : 42U Re-locatable Enclosure

C³-S.P.E.A.R.: 24U Mobile, Power Assisted Enclosure

Copyright Elliptical Mobile Solutions 2010, www.ellipticalmobilesolutions.com,

They have all of the characteristics of a Data Center Building. They are designed specifically to support High Density IT equipment.

Page 10: Elliptical 2010 preso

When TCO is viewed from the point of view of the useful work performed, the singlelargest cost driver of TCO for data center and network room physical infrastructure is the unabsorbed overhead cost of underutilized infrastructure. The highest return investment that the average data center operator or specifier can make in relation to physical infrastructure is in scalability.

•Capital Intensive Upfront Costs•Idle Equipment

Traditional Data Center Built to 100% Capacity = Massive up front CapEx

EMS Method

and associated cost

Actual requirement

EMS Method

years

30% TCO Savings due to a “perfectly scalable” infrastructure

Page 11: Elliptical 2010 preso

Datacenter Challenges Today

Energy Saving InitiativesExpensive Build CostFloor Space ConstraintsInflexible Infrastructure

Limited Cooling/ Electrical CapacityRunaway Electrical Bill CostExpensive Retrofit for High Density ZoneConstant Demand for Expansion

Problems Solved with Micro-Modular

• Up To 50% $ Savings on Electricity•Patented zero bypass cooling system•50-80% More efficient = Green

• Up To 75% Floor Area Savings•25 ft² for EMS enclosures vs. 100 ft² traditional raised floor

• Fire Resistant and Water Resistant•Air Tight Closed Loop System

• Scalable from 1 Micro Data Center to 100’s; “Pay as You Need”•Purchase cooling, security, fire suppression as needed

Page 12: Elliptical 2010 preso

The Solution is Clear MICRO MODULAR

• Save Money– Eliminate costly infrastructure with a self-contained, high-density, cost-

effective data center.– Reduce the costs to plan, build and implement your data center– Reduce overall operating expenses

• Save Energy– Closed loop cooling dramatically cuts cooling and electrical costs – Significantly reduce data center’s harmful carbon footprint

• Save Time– Micro-Modular Data Centers can be built, fully populated and delivered in

weeks vs. months or years– Have a fully functional data center when, where and for however long you

need it

• Save Space– Reduce your data center footprint by up to 70 percent– EMS products can be located in a warehouse, garage, office or closet

Page 13: Elliptical 2010 preso

13

THE RASER KEY COMPONENTS

AND

OPTIONS AVAILABLE

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Page 14: Elliptical 2010 preso

R.A.S.E.R. - PERFECTLY SCALABLE

14

•Micro Modular Design

•42U Sealed Enclosure

•Vendor Neutral 19” Form Factor

•42,000 BTU HVAC

•Closed Loop Cooled

•Hot & Cold Aisle Containment

•Pre-engineered High Density

•Rack Level CyberLock Security

•Active Fire Suppression

•Mobility

•Easy Serviceability

Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com

DATA CENTER “IN A BOX”

Page 15: Elliptical 2010 preso

Equipment

Equipment

Equipment

Equipment

Equipment

Micro-Modular “HOT AND COLD AISLE CONTAINMENT”*

The True Meaning of Built to Last: The A/C “Compressors have a mean time before failure rate of 52.0 years.”

“The A/C blower has a mean time before failure rate of 228.3 years.”

-McLean Cooling Technologies

CLOSED LOOP COOLING REDUCES POWER REQUIRED TO COOL EQUIPMENT BY 50%+

16.5 KW Water12 KW Air

Cold Air

Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com

*Best Practice for Datacenter Efficiency -LBNL 2008

Page 16: Elliptical 2010 preso

Equipment

Equipment

Equipment

Equipment

High powered fan will continue to move air

during datacenter power outage

Cool Ambient Air

Hot air from equipment

Copyright Elliptical Mobile Solutions 2009 1

Mission Critical Venting

Close up view

Inside View

Page 17: Elliptical 2010 preso

• Firetrace Systems provide Cost-Effective, Stand-Alone, Automatic Fire Suppression Systems for Critical Equipment

• Novaec 1230 is a dielectric substance which is harmless to electronic equipment even during operation.

• Novaec 1230 is a totally “clean” (non toxic) agent which eliminates permitting issues and eliminates clean up.

• A Firetrace System can be utilized anywhere that a fire poses a risk,  and it is flexible enough for virtually any Industrial Equipment.

Active Fire Suppression System

3M™ Novec™ 1230 Fluid

150,000 units installed worldwide

Page 18: Elliptical 2010 preso

Fire Proofing Insulation

• Aerogel Insulation provides thermal protection from external or internal sources

• Air Tight RASER and C3-SPEAR environments do not support combustion.

• Self contained modules compartmentalize damage to Data Center environment.

Fires in the data center typically initiate through electrical equipment or component failure…”-Lance Harry, business development manager for Fenwal Protection Systems

Page 19: Elliptical 2010 preso

• Fully Customizable Encrypted Security Access

– Limitation by time or day (9am – 5pm)– Limitation by personnel (Network

Equipment Only or Servers Only)– Monthly Expiration and Renewal

• 4,000 user event auditable trail – Track who opens what and when.

CyberLock Multi-tier Security SystemIntegrated electronic security

Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com

Field Programmable

Page 20: Elliptical 2010 preso

20

VENTING OPTIONS AND DENSITY

CONSIDERATIONS

20Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com

Page 21: Elliptical 2010 preso

Venting Option Examples

Door

Door

Outside Building air

Hot air from RASER High power Exhaust fan

Room-Level Option

Cool air from outside building draw in and hot air exhausted outside of building without ducts

Cool air from outside building draw in through ducts and hot air exhausted out outside of building with ducts

Individual RASER-Level Option

Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com

Page 22: Elliptical 2010 preso

Enclosed RASER ROOM or “Pod”

Dedicated “make up” air supply or high volume adiabatic

cooling for redundancy

RASER is free standing Room isolated so it can be

“pumped” effectively

Page 23: Elliptical 2010 preso

1.2MW IT load Density: 345W/ft²

Advantages•High density•Separate environment from client comfort cooling•Ductless•Modular evacuation

Disadvantages•Tech environment uncomfortable unless cooled•“Glass room” build out

Enclosed RASER “Pod”

Page 24: Elliptical 2010 preso

Isolated Hot Out

Outside air or “water wall” or adiabatic (swamp) cooling

Ambient Air supplied by high volume

adiabatic cooling

Page 25: Elliptical 2010 preso

1.2MW IT load Density: 289W/ft²

Advantages•High Density•“Perfect” hot/cold isolation•Most Efficient

Disadvantages•Evacuates ambient comfort cooling.•Duct Work

Isolated Hot Out

Page 26: Elliptical 2010 preso

Individually Isolated External Loop

Heat rejection from building

Hot side of packaged DX

Unconditioned outside air or “make up” air

Unconditioned air intakes

Ambient comfort cooling

Page 27: Elliptical 2010 preso

1.2MW IT Load Density: 206W/ft²

Advantages•Separate cooling and airflow management systems from facility•“White Floor” space cooling not required•Minimal facility shell modification

Disadvantages•Complex ducting at scale•Lower Density

Individually Isolated External Loop

Page 28: Elliptical 2010 preso

Copyright Elliptical Mobile Solutions 2009 www.ellipticalmobilesolutions.com 28

10 Air Cooled RASER 120 KW IT10 HVAC units (incl.) 60 KWTotal Power: 180KWTotal Gen Power: 200KWTotal UPS (N+1) 300KVA

“EMS20” (20 RASER Infrastructure Block)

20 Air Cooled RASER 240 KW IT (see Fig1)20 HVAC units (incl.) 120 KWTotal Power: 360KWTotal Gen Power: 400KWTotal UPS (N+1): 600KVA

Fig.1

Scale from 1, 10, 20, 200 or more

Page 29: Elliptical 2010 preso

RASER’s offer a NEW LEVEL of RELIABILITYConnect the COOLING AND IT load in the RASER to the UPS!•Simplifies Electrical Cabling•Increases Reliability Traditional Way

Utility Power UPS ITTransfer Switch

CRACGenerator

Delay to start

EMS Way

Utility Power UPS Cooling AND ITGenerator

•Complex wiring•Generator may not start•Generator delay causes room temperature to rise•Delay for Chiller/CRAC to restart can cause room temp to rise

•Simplified wiring•Generator has time•No Delay•No Interruption

Transfer Switch

Page 30: Elliptical 2010 preso

Data Center Cost Comparison

• Assumptions for New Data Center– 4.8MW IT Capacity (Tier III)– Build CAPEX Comparisons for Traditional and Micro Modular Designs– Build OPEX Comparisons for both designs based upon Turner Logistics

Model

• “Traditional Model” Assumptions– Based Upon Uptime Institute Model for Mechanical, Electrical, Power and

Real Estate – 5KW of IT Load per Rack– Real Estate Assumptions based upon 30 sq. ft of raised floor per rack and

30 sq. ft. of additional data center space per rack

• RASER, “Micro Modular Model” Assumptions– Based upon RASER capabilities for Cooling, fire suppression and security– Based upon Turner Logistics Model for Electrical and Power– Based upon Uptime Model for Real Estate– 12KW of IT Load per Rack– Real Estate Assumptions based upon 35 sq. ft of Raser floor per rack and 5

sq. ft. of additional data center space per rack

Page 31: Elliptical 2010 preso

*Uptime Institute 2008

Assumptions:

4.8 MW IT Load Data Center (Traditional) Capital Expenditure

Traditional Tier III Raised Floor Data CenterTotal IT Load (KW) 4,800 PUE 2.0 Total Power (KW) 9,600 Rack Density (KW) 5 “Raised Floor” ft² (30ft²/Rack) 28,800 Number of Racks 960 Watts/ft² Raised Floor Design 167 Watts/ft² Overall Design 83 Cost of Building/Raised Floor* 190 Overall DC ft² 57,600Infrastructure ($/KW) * $23,000 Building ($245/ft²) * $14,112,000 Mechanical/Electrical/Power $110,400,000 Subtotal $124,512,000 $/KW $25,940 $/ft² $2,162

Page 32: Elliptical 2010 preso

* Uptime Institute** Turner Logistics Model

Assumptions:

4.8 MW IT Load Data Center (RASER) Capital Expenditure

Micro-Modular Tier III Data CenterTotal IT Load (KW) 4,800 PUE 1.5 Total Power (KW) 7,200 Rack Density (KW) 12 “White Space” ft² (35ft²/Rack) 14,000 Number of RASER units 400 Watts/ft² White Floor Design 342 Watts/ft² Overall Design 305 Cost of Building Shell* 190 Overall DC ft² 15,000 Infrastructure ($/KW) $8,084 Building ($190/ft²)* $2,850,000 Ele. Dist/Gen/UPS/Cabling** $18,304,738 RASER $20,500,000 Subtotal $41,654,738 $/KW $8,678 $/ft² $2,777

Page 33: Elliptical 2010 preso

CAPEX Comparison of 4.8 MW IT Data Center

Comparison Traditional MMDC SAVINGS

Capital Expense*

$124,512,000 $41,654,738 67%

OperationalExpense year 5*

$17,915,000 $9,075,000 49%

Operational Expense Year 10*

$38,838,000 $19,595,000 50%

Data Center size

57,600ft² 15,000ft² 74%

Cost per KW of IT load

$25,940/KW $8,678/KW 67%

Time to Deploy 24 months 90 days or less PRICELESS

*Capital and Operational Expense calculations are based on industry standard figures. Actual costs will vary by project.

Page 34: Elliptical 2010 preso

Your New “GREEN” Data Center is now turned into a shipping event vs. a Construction Project.