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• In these shots in Mac Miller’s music video “Live Free” the lyrics say “Microphone check 1, 2, 1, 2” and Mac is clearly seen portraying the numbers in the lyrics with his fingers. This is just one example of where Mac references the video with the song.

Evaluation 1 Part b

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• In these shots in Mac Miller’s music video “Live Free” the lyrics say “Microphone check 1, 2, 1, 2” and Mac is clearly seen portraying the numbers in the lyrics with his fingers. This is just one example of where Mac references the video with the song.

• 2. This shot in the music video “Ridin’ Dirty” by Chamillionaire is how a record company would want their hip hop artist to be shown. He has red lights around him which draw the attention towards him, also he is wearing gold chains, baggy clothes and a hat. This fits with the classic hip hop genre and follows all conventions.

• 3. This shot from 50 Cent’s “Many Men” illustrates the typical hip hop genre as it is in a typical urban hip hop setting. It is also portraying crime, even though not all of the hip hop genre portrays crime it is still a common convention that is shown in the genre.

• 4. This screenshot is from the music video “Hero” by Chad Kroeger, it shows a very clear intertextual reference as he is singing about a hero and spiderman is swinging on the buildings below. This is probably one of the clearest intertextual references I have ever seen and therefore a good example for us to use.

• 5. This shot demonstrates good use of camera, I captured it from Wiz Khalifa’s song “Roll Up”, its use of camera angles is very effective; especially this shot. We had just been watching the sky until it started to fade into looking at Wiz from above, so in some way the scenes are connected. This clever idea was made possible by the camera angle used.

• 6. Here is an example of effective use of lighting in the hip hop genre, its from the music video of the song “Big Body Benz” by Kidd Kidd. They have four characters in this scene all wearing classic hip hop genre style clothing, but they also have 4 large lights behind them, one light for each person. This is effective as it allows us to see the clothing, props etc. but it also makes it look much more professional.

• 7. In Mac Miller’s music video of his song “Best Day Ever” we felt he used mise-en-scene very effectively. As you can see from his costume, props and location Mac is clearly trying to fit with the onvention of a proper hip hop video. The urban theme that is conveyed in this scene is very clear to the viewer, from the hat and the sunglasses, to the locations and the people in the background.

• 8. On the left is a shot from Mac Miller’s “Nikes On My Feet” music video. We watched this video and saw how good the close up of a “Nike” trainer looked and we felt we could use this to our advantage in the video. This demonstrates we have watched other videos in the same genre to get ideas and be influenced before we start to make our own.

• 9. We feel our music video directly relates to Daft Punk’s music video of the song “Around the World”. Although not as extreme as “Around the World” we still used the same technique of moving your body to the beat. We got this idea from Daft Punk and utilised is to fit with the urban/hip hop genre.