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I got my inspiration make the smaller related images black and white apart from the main image from the 1975’s video girls (linked below) Matthew Healy (the lead singer of the 1975) provides an explanation for this particular video that particularly influenced me in creative process of designing Mavericks contents page. http://www.youtube.com/watch? v=QkubQCI4Fxo

Evaluation part a

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Page 1: Evaluation part a

I got my inspiration make the smaller related images black and white apart from the main image from the 1975’s video girls (linked below)

Matthew Healy (the lead singer of the 1975) provides an explanation for this particular video that particularly influenced me in creative process of designing Mavericks contents page.

http://www.youtube.com/watch?v=QkubQCI4Fxo

Page 2: Evaluation part a

“When we released our last video (Sex), people really reacted to the fact that it was in colour. There was a lot of conjecture and talk surrounding it – due to the fact that it was an unexpected stylistic change. It was brought to our attention that certain people thought we were ‘conforming to a record companies wishes’ along with other expected and unexpected clichés. Obviously this couldn’t be further from the truth, we are lucky enough to be surrounded by a group of individuals who’s mantra centers on facilitating our creative wishes, we found the whole idea of us being told what to do fascinating. The story of the band who suffer at the hands of a record label shortly after a delirious rise is a tale as old as time. So we kinda wanted to make a tongue in cheek video about it. Twinned with our love of 80’s pop, it’s innocence, grandiosity and conceptual ideas in music videos – we wanted to make a video about a record label’s attempt at enforced conformity. We got our mate Adam down to a studio in Los Angeles at the start of our USA tour, got 4 models and made a video about us not wanting to make a video.” - Matthew Healy.

From this extract of Matthew Healy speaking passionately about not conforming, ideas started swirling in my head and I ended up taking the dialogue that was spoken at the start of his music video ‘Everything feels totally wrong, it’s too… it’s so pop. I mean we’re just not… we’re not a pop band. We’re not a pop band and it feels like a really pop video the whole scenario is not what we’re really about. It needs to be black and white for a start.’ And thinking about what I could do to express this strong feeling in a piece of my work. I felt the best way to do so was by making the smaller related images black and white, only leaving the main image with color. This would enforce what the 1975 were trying to establish in their music video as well as letting the reader focus on the feature artists Drenge. It’s a win, win situation.