Evaluation Question 3 - What have you learned from your audience feedback?

EVALUATION QUESTION 3 WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

BY JACK TOPPING

EVALUATION QUESTION 3 WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

I believe that the audience feedback that I received over the course of my media project for A2 has been instrumental in helping to shape my final products to reflect real-life media texts of a professional standard. Listening to the feedback from the target audience that we were pursuing and peers around us who had no prior attachment to our video helped to improve from my rough first drafts of my media products to the final versions.

At the beginning of the course, when I was originally considering the idea of choosing the indie genre to base my media products a round, I created a questionnaire and asked 20 people around my school to answer the questions as followed, half of those in the sample being in the age group that I wanted to obtain of my target audience. The results of this questionnaire showed that, whilst 12/20 people I asked did not regularly watch music videos, 17 were interested in the indie genre and would watch a music video of the indie genre. This inspired me to use indie music as my chosen genre as I found that there was clearly a market for this genre amongst people both included in my target audience and those not included.

http://2.bp.blogspot.com/-kNT45rX_W7A/VKqiCEcbuTI/AAAAAAAAAdQ/i3I9YK-QyH0/s1600/questionnaire%2B1.pngFollowing on from this, after releasing the first cut of the music video, the general consensus was overwhelmingly positive. However, on asking my peers about if they had any issues with the first cut, some stated that they found it hard to understand certain parts of the narrative. Upon asking them to elaborate on this further, many stated that certain shots within the video confused them as to the events of the narrative. After hearing this feedback, we made an effort to reshoot certain shots to make them clearer for our audience, and reach the standards of a professional music video.

EXAMPLES OF THE CONSENSUS ON OUR FIRST CUT

http://4.bp.blogspot.com/-VoJUkifaPAQ/VLKJsDOUBFI/AAAAAAAAAgU/JgDZgKduuyc/s1600/raw%2Bfootage%2Breactions.pnghttp://3.bp.blogspot.com/-Rz0Av2AwZdU/VLKCg7Kx9pI/AAAAAAAAAe4/3Y6f-cSq0Cg/s1600/kieran%2B2.pnghttp://2.bp.blogspot.com/-M9wdeQ5l5nw/VLKC6fwgHrI/AAAAAAAAAfA/GU4HH5WqZeY/s1600/kieran%2B3.pnghttp://4.bp.blogspot.com/-MyhRaZkL__s/VLKEdz1DE1I/AAAAAAAAAfU/wDSH-4CUMo8/s1600/elle%2B2.pnghttp://1.bp.blogspot.com/-evsiUkWKtjc/VLKH3FlUpYI/AAAAAAAAAf8/9HYbCS7sbVo/s1600/megan%2B2.pngAdditionally, audience feedback was essential in aiding the creation of the front cover of my digipak. I asked several of my peers with no emotional attachment to the project which of my album cover images that they preferred. The majority of those that I asked stated that they preferred the one that I believed followed the conventions of the indie music genre the best. However, it was also suggested that I change the title of my album from SYMMETRICAL to YOUTH IN REVOLT as it was felt that the latter title fitted in better with the themes that I had already established within my product.

EXAMPLES OF AUDIENCE FEEDBACK FOR MY DIGIPAK

http://4.bp.blogspot.com/-ZpUN72FRoKk/VRMD4qSgdMI/AAAAAAAAAps/J1FWQM2msHU/s1600/amber%2Balbum.jpghttp://1.bp.blogspot.com/-Lnzq0KmuoCg/VRMD5Zhw7QI/AAAAAAAAAp0/h0rqGL_5HO0/s1600/karolina%2Balbum.jpghttp://3.bp.blogspot.com/--dr6daXawVw/VRMD6VBA2WI/AAAAAAAAAp8/hVoNuKAxo8Q/s1600/siobhan%2Balbum.jpgOverall, I feel that the audience feedback that I have received has been incredibly helpful and reliable in contributing to my final products. I feel that all that have given feedback have increased the knowledge of the conventions of the indie genre that I had already obtained from my research and helped to ensure that my final products have layers of realism to them that reflect real-life media texts.

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Evaluation Question 3 - What have you learned from your audience feedback?