Presented By: Fatima Kausar Roll no 0006 Section “ A”

Presented To: Sir G.M BUTT

The exchange of information and message between an organization and other organization groups, individual outside its formal structure.Simply we can say :Communication that takes place out side the organization is called external communication.

A company addresses the outside world for its own benefit.

Customers and suppliers are in regular communication with company.

Here, the company usually uses formal channels such as press releases, advertisements and product orders.

Since the company wants to control its image and its ability to maintain good relationships, this kind of communication is almost always formal and controlled.

External communication is about building the company's image through its relationships.

External communication’s main expression is through public relations, media relations,marketing and advertising.

Successful businesses utilize effective external business communication to accomplish the company’s goals and mission.

Face to face meetings Print and broadcast media Pamphlets Press conference Annual reports and letters etc…

The goals of external communication are to facilitate cooperation with groups such as suppliers, investors, and stockholders

To present a favorable image of an organization

To promote the organization Advertise the organization Provides information about

products and services to customers

Thank you…..