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2. Part 1 Define Major Logics of Change
Part 2 IllustrateLogicsthrough Borders Failure
Part 3 -Demonstrate Logics Use in Needs Analysis
Theoretical basis and paradigm characteristics
3. Autopoiesis Theory
Borders Bookstores
Started as homey, but large, bookstore in Ann Arbor, MI, staffed by
book lovers.
Hired non-book people and narrowing selection without recognizing
corporate identity change.
Relationship between systems and their environments
all living systems are organizationally closed, autonomous systems
that reference only to themselves. ----Maturanaand Varela
Closure (Self-reference)
Autonomy
Conserve identity
4. Chaos and Complexity Theory
Borders Bookstores
Attractor of e-books readers ignored
Stayed with more dominant attractors -established mindsets and
power bases
Tried surviving as discrete corporate entity
Patterns of activity can emerge from spontaneous
self-organization
Randomness, diversity, instability
Attractors
Patterns
5. Mutual Causality Theory
Borders Bookstores
Good results with continuous expansion through the early 2000s
reinforced positive feedback loop.
Achieved a level of growth that was unsustainable.
Change is enfolded in the strains and tensions found in circular
relations
Positive and negative feedbacks loops
Contextual analysis
6. Dialectical Change Theory
Borders Bookstores
Opened a website for 2 years, sold it to Amazon, did not open
another for 10 years.
Decision to not be an internet player embraced a polarized view
rather than finding a way to live in internet world.
Change is the product of tensions between opposites
Opposing and contradicting forces in Taoism and Marxian
Thinking
Innovation as creative destruction
7. Needs Analysis & Organizational Flux
Change is AWAYS possible!
Establish the source of performance gap
Internal of the organization.
Internal of the organizations closed self identifying system (i.e.,
market)
8. Gain Insider Perspective
Uncover, codify, make explicit, & reconstruct the factors which
make up the closed self-identify system.
9. Make Explicit which is Implicit
Negotiate with the client for acknowledgement of the organization's
current self-identifying system.
10. Moving toward a solution
Once the client and organization come to agreement of the current
organizations self-identifying system the NAC can do the
following:
Measure the costs, strength, and influence of each attractor within
the self identifying system.
Conduct a series of thought experiments:
How would a new attractor reshape the current system?
Analyze the cost & benefits for anticipating new market
trends.
11. Discussion Questions