Characteristics of Broadcast media – Farm

programmes

Vijayagopal

Scope

Characteristics Strengths Weaknesses Farm b’casts Writing for media Formats

Purpose

Education Information Entertainment

For Whom? Why? What? How? Direct, Timely, Localised

The Media

Communication Two way process

Broadcast Is it one way? Target? Ideal? Improvement?

Two Media

Radio Inexpensive Quick Easy

Television People intensive Expensive Seeing is believing Ideal for farm progs

Radio

Sound based Voice, Music, Effects

Strength & weakness Imagination Limiting factor Realities Mental picture Is it the same?

Television

Video and AudioStrength

Reality in real time No room for falsehood

Weakness Production Cost Extent

Challenges

Transitional mediaOnly onceNo reviewTarget?Variation

Age, Perception, culture, Language

Production – An art

Field Vs StudioMore so for radioTarget

They are not captive Only half attention Catch their imagination Give them what they want Keep abreast of the latest

Major in-puts

Farm Hard core Agriculture Governmental interventions Animal Husbandry Progressive Farmers Weather Market information

Major In-puts

Home Light entertainment Better living Family welfare Development programmes Associated subjects

Major Styles

Spoken word Talk, Interview, Discussion Question answer sessions

Variety Mixed fare

Music Folk and Light Music as the medium

Features Field based, Script based

Formats

Media writing is not the same everywhere! Radio is a medium depending on only the

Sounds Studio based

Talks Interview / Dialogue Features Bulletins Question answer sessions

Language

ScriptDelivery

Formats

Field based Seeing is believing Farm atmosphere Experience Success stories Interactions Problem solving

Writing for the media

SimplicityRespect JargonSpatialityNumbers Nameslead

Writing for the media

HomophonesMalapropismPoetryEconomy SummationLinearityDialect

Presentation

More importantCatch the attentionIdentify with youStylesCredibilityAmbience And a lot more……