Collective Identity EssayProgress Analysis

LO: To ensure your essay covers the expectations of the marking criteria.

Introduction

Your introduction will be brief and will discuss the purpose of the essay. You may also want to mention that you will refer to case studies from various areas of the media with links to relevant theories/theorists.

Historical Effects of the Media

Some points to Consider (this list is not exhaustive):• Highlight the Hypodermic Needle Theory and its shortcomings in

seeing audiences as passive• Discuss the opposition of passive, the Active audiences (possible

link to the Social Learning theory and Bandura, Direct Effects theory, etc.)

• Consider referring to the Two Step Flow theory (passive)• Uses and Gratifications Theory – shift of focus from what the media

does to what people do with the media• Cultural Effects Theory – Gerbner and effects of TV violence

Ensure that you comment on the effects the media has on audiences (and the theory that has been linked to this over time) and what audiences do with the media they consume.

Highlighting Identity

Some points to Consider (this list is not exhaustive):• Make a link between the discussion of the effects the media have

and identity• Consider the possibility of referring to a quote such as Gauntlett’s

quote “Identity is complicated: everyone thinks they’ve got one…” • Discuss stereotyping and how it is relevant• Discuss stereotyping of youth over time; refer to the representation

of different subcultures

Link your discussion based on the effects of the media with identity and how it is constructed. You should also link stereotyping at this point; it would be wise to briefly discuss the stereotypes of youth culture over time at this point.

Case Study 1: The Selfish Giant

Some points to Consider (this list is not exhaustive):• Remember The Selfish Giant only represents a certain area of

youth; in particular the film focuses on a particular social class (white working class)

• Refer to theories that link to the representation of social class or have a definite link to what your are discussing/referring to

• At the end of this paragraph it would be beneficial to comment on the representation of another social class such as those in ‘Inbetweeners’ or the film ‘If’

Refer to your first case study discussing how youth is represented in contemporary film. Briefly introduce your case study and then refer to specific examples that you can link with the relevant theories/theorists in a discussion of the representation of youth.

Case Study 2: Top Boy Season 2

Some points to Consider (this list is not exhaustive):• Again be aware that certain areas will be focused on in Top Boy

(these will center on class and ethnicity) so relate to theories that are relevant

• Top Boy will give you the opportunity to discuss the representation of female youths so make sure you do this

• At the end of this paragraph it would be beneficial to comment on similar representations evidenced in other areas of the media such as that of the London Riots in print media.

Refer to your second case study discussing how youth is represented in contemporary television. Briefly introduce your case study and then refer to specific examples that you can link with the relevant theories/theorists in a discussion of the representation of youth.

Case Study 3: Social Networking

Some points to Consider (this list is not exhaustive):• Refer to evidence, such as reliable newspaper articles, to support

your argument• Refer to theories; there may be specific theories linking to specific

sites such as Facebook• Comment on the Uses and Gratifications theory and possibly draw

in how a sense of moral panic is beginning to set in.

A discussion based on youths dependence on social networking with reference to a specific case study (Facebook).

Case Study 4: Print

Some points to Consider (this list is not exhaustive):• Refer to reliable and well-known sources for this discussion (such as

The Guardian, The Sun, Daily Mail, etc.).• Although moral panic is essentially a theory in itself link to

particular theorists too• As with the other case studies can you link the negative

representations in newspapers with any other areas of the media such as film for example.

A discussion based on youths representation in newspapers focusing on the sense of moral panic created. Discuss key events that led to a feeling of moral panic such as the London Riots.

Conclusion

Summarise the points you have made in your essay and discuss your predictions of the future representations of youth.

Mark Scheme

Case Study 3: Social Networking

Some points to Consider (this list is not exhaustive):• Refer to evidence, such as reliable newspaper articles, to support

your argument• Refer to theories; there may be specific theories linking to specific

sites such as Facebook• Comment on the Uses and Gratifications theory and possibly draw

in how a sense of moral panic is beginning to set in.

A discussion based on youths dependence on social networking with reference to a specific case study (Facebook).

Mock Exam

The Media Studies mock exam will take place on Friday 27th January during Periods 5&6 at 1:00 p.m.

The Impact of Social Networking

LO: To define the negative impact of social networking with reference to

theoretical viewpoints.

Do Now

List as many positive and negative effects of social media on youths today.

Positive Negative

https://www.youtube.com/watch?v=HffWFd_6bJ0

https://www.youtube.com/watch?v=d5GecYjy9-Q

Initial Questions

1. What are the main arguments that social networking is having a negative impact on British youths? Refer to a reliable and recent report. Highlight specific figures and statistics.

2. What supporting evidence can you find to support your argument? Newspaper articles (online articles affiliated with respectable sources too)

3. Research and decide upon theory that relates to your argument.

4. Consider a counter argument: Have any positives of social networking been highlighted?

Introduction

With reference to the handout and your own knowledge write your introduction briefly detailing the main issues associated with the negative impact social networking is having on youths today.http://www.speechprosody2012.org/academic-essay-sample-social-network-impact-on-youth.asp

http://www.askwriter.com/social-networking-impact-on-youth-an-essay-sample

http://www.teenink.com/nonfiction/academic/article/485925/The-Effects-of-Social-Networking-upon-Society/

https://en.wikipedia.org/wiki/Internet_addiction_disorder

http://www.telegraph.co.uk/news/health/children/11943810/Excessive-social-media-use-harms-childrens-mental-health.html

Research Study 1

http://www.express.co.uk/news/uk/699789/Celebrity-social-media-culture-youth-teenager-mental-health-selfie

Main Argument: Facebook

Read through the following article and summarise the main points that suggest Facebook is having a negative impact on youths.

http://www.samwoolfe.com/2013/12/the-negative-effects-of-facebook.html

Further Evidence

You must find supporting evidence that you can draw into your argument to to support it. This evidence may be:• Newspaper articles • Online articles from a reliable source• Relevant professional reports• News programmes / Documentaries

Summary

Summarise your writing for social networking and comment on your expectations of what role social networking (and the internet in general) will have on the lives of youth and society.

Stastics

http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/https://weareflint.co.uk/press-release-uk-social-media-demographics-2016/

Reports

https://www.mentalhealth.org.uk/blog/social-media-and-young-peoples-mental-health