Upload
gdsteacher
View
300
Download
0
Tags:
Embed Size (px)
Citation preview
Teens
How are young people represented in your case study texts? What do your texts say about young people and identity?
Social tribes replace social groups
• Traditional demographic groupings (class/ race/ gender/ age/ religion) are increasingly redundant
• Young people gather and define their identity more in terms of cultural groups/ tribes:– Emo/ indie/ geeks…
• Is the media a bigger influence than society?
Social tribes replace social groups
• Is the media a bigger influence than society on young people’s identity?
• Are identities increasingly mediated?
• Are audiences more active in creating their own subjectivity/ identity?
• Are audiences more ‘pick’n’mix’ in the construction of their identity?
What narratives and discourses of teenhood are constructed by……?
• Analyse text– What discourses and narratives are
constructed?– How are teens represented?
• Investigate audience– Who is the audience?– How wide/ big is the audience?– How are audiences actively engaging with the
programme?
Moral Panics and Folk Devils
Barbification
Ambition and Aspiration
Constructing a Target MarketDelivering for Advertisers
Inventing phases of life
• Childhood
• Teenager
• Tweenager
Selling phases of life
• T4• E4• CBBC • CBeebies
• Fragmented• Niche• Identity?
Constructing a Target MarketDelivering for Advertisers
How does Glee construct a target market?
Constructing a Target MarketDelivering for Advertisers
How does Glee construct a target market?