G325: Evaluation

Explore how to document the evaluation

Level 4 Evaluation (16-20 marks)• There is excellent understanding of the forms and conventions used in the productions.

• There is excellent understanding of the role and use of new media in various stages of the production.

• There is excellent understanding of the combination of main product and ancillary texts.

• There is excellent understanding of the significance of audience feedback.

• There is excellent skill in choice of form in which to present the evaluation.

• There is excellent ability to communicate.

• There is excellent use of digital technology or ICT in the evaluation.

PreziGlogsterVideo/editVlog (individual or group)PowtoonGarageband (can incorporate still images/jpegs)Podcast, jellycast, soundcloudSurvey monkey, vox popsPixtonInfogr.amGo animatePop up videoVokiSurvey monkeyFilmed presentation

How will I present each question?

You need to use a combination of different media in your evaluation.

Don’t just rely on Prezi and PowerPoint.

PowToon

An example of Evaluation question 3 answered using PowToon

http://www.youtube.com/watch?v=zcbej5n0viY

Pixton

Infogr.am

Voki Go animate

Survey Monkey Vox pops

vlog Pop up video

http://www.youtube.com/watch?v=3verXCN1CX0

Glogster

Finished music videos

Animation of your ideas

Pixton: Make your ideas into a comic

Voki: Customised vocal characters

1. In what ways does your media product use, develop or challenge forms and conventions of real media

products? Things to consider in your answer:

• What media platform have you used to present your video and ancillary texts?• What are the genre conventions? (compare to existing examples.)• How have you conformed to the forms and conventions? (consider technical,

symbolic, verbal, genre) Reference illustrative examples from your own products.

• Did you make a conscious decision to challenge any forms and conventions? Explain with reference to illustrative examples from your own texts and compare to examples from professional media texts.

• Have they proven successful? Have you developed (extended/improved/made more prevalent) any existing conventions in your own video and ancillary texts?

• How did YOU demonstrate this? What was YOUR contribution? What were YOU inspired by and why?

2.How effective is the combination of your main product and ancillary texts?

Things to consider in your answer:• You must illustrate your answer. Show that you have created

synergy across your 3 products in your design, layout, construction of representations, mise-en-scene, colour scheme. You need to show a BRAND identity.

• Analyse HOW your products all link together.• You need to evidence how your products will be easily

identifiable to your audience.• Comment on how you think they are successful? Are you happy

with it? Does it meet the expectations/conventions desired?

Theory to incorporate?:• Audience theory (Uses and gratification, demographics and psychographics)• Reception theory• Representation – Ideology, stereotypes, countertypes• Narrative theory (if appropriate)

3. What have you learned from your audience feedback?

• Design a questionnaire. This can be carried out via survey monkey, social media and/or vox pops.

• This question should be presented in a film format and is arguably the most complex to answer.

• The questionnaire must obtain feedback on the music video AND ancillary texts.

• When analysing the feedback, consider WHO you are interviewing. Are they a cross section of society, niche market or selection of the target audience? Which do you think would be most appropriate?

• When analysing their response consider incorporating Stuart Hall’s reception theory (and other audience theory). You will have to consider how you build this into your original questions in order to extract the most useful information out of their responses.

• Consider comparing the response of different demographic groups. Male vs female perhaps? (Particularly if you have constructed positive/negative stereotype/countertypes associated with gender…)

4. How did you use media technologies in the construction and research, planning and evaluation stages?

• You are effectively auditing your skills as a Media student.

• There should be some reflection about how you have progressed since AS and what was different about this unit.

• Use Bubbl.us to create a detailed mind map exploring the answer (1 for research, planning and evaluation?) Support with a written post supported with screen grabs and photographs documenting your personal development

Samples

• http://www.slideshare.net/ellencrane/advanced-portfolio-evaluation-7510010

• http://www.slideshare.net/zoewoodbridge/a2-media-evaluation-7550467

• http://peterbamforthdoc.blogspot.co.uk/search?updated-min=2014-01-01T00:00:00-08:00&updated-max=2015-01-01T00:00:00-08:00&max-results=18