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This presentation discusses the market trends of digital publishing. It gives examples of how through Singapore's skoob eBookStore http://www.skoob.com.sg and De!ite eMagazine Store, content publishers and authors could garner ancillary channels and revenues.
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HOW DIGITAL PUBLISHING CAN EXPAND ANCILLARY CHANNELS
Nelson Wee
Director, Business Development, Apps & Content
SingTel Multimedia Group
Profile: http://www.linkedin.com/in/nelsonwee
Twitter: @nelsonwee
Mobility > Growth | Reach | Engage
Market Trends in Digital Publishing1. Digitization of books and textbooks.
2. Proliferation & growth of tablets and smartphones, over PCs, laptops, netbooks.
3. Multi-functional devices are gaining popularity for reading.
4. Cloud consumption, virtualization & mobility are the lead emerging trends for 2011, e.g. Kindle Cloud Reader, Kobo cloud bookstore
5. Interactive learning – social media, rich media etc.
skoobSingapore’s Favourite eBookStore
• Local content (education books, study guides, children stories, local stories)
3• 1 eBook, can be shared up to 5 devices (PC, laptops, tablets, smartphones)
2• Up to 20% cheaper than physical books.
1
20%
Welcome to the skoob!
skoob from your Android tablet or smartphoneskoob Website
skoob from your iPhone skoob from your iPad
eMagazines market adoption is picking up Next growth in Rich Media interactive eMagazines
iOS HoneyComb
De!ite Ver 2.o launch
De!ite yourself with your favourite Magazines!
• No more visiting stores or carrying heavy
magazines around.
• Over 50 magazine titles to choose from.
• Up to 60% cheaper than physical copies.
• Average $5 per issue (starts from $1.99).
• Download De!ite app for FREE from the
iTunes App Store or Android Market.
• All SingTel Android Tablets come
preloaded with De!ite app.
BEST DIGITAL MEDIA
Working Professionals
eMagazines for Working Professionalszbbz
The Edge SingaporeBusiness Today
PlayworksGolf Malaysia
JetgalaHardware Mag (HWM)
PC.comAmica
Singapore Tatler9tro Magazine
BLACK MagazineHypertune
ShiftSilverscreen
EpicureAppetite
Wine & DinePETS MagazineHome ConceptsHome + Living
Hiragana TimesViaM2
F*** Magazine
• Tablet owners
• Tech-savvy
• English-speaking
• Male & Females
• Consumers of
business and lifestyle
magazines
FAMILY
eMagazines for Parents with Kids
• Tablet owners
• Mums & Kids
• English-speaking
• Consumers of
Parenting,
Educational, Home &
Lifestyle magazines
Young Reader Club
WaWa in Kids World
Parents World
Today's Parent
Singapore's Child
TEENAGE
Epicure
Appetite
Wine & Dine
PETS Magazine
Home Concepts
Home + Living
Adorn Home
Health No.1
Ezyhealth & Beauty
Thank You
Nelson Wee
l: http://www.linkedin.com/in/nelsonwee
t: @nelsonwee
Multimedia Group