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How to Use Google My Business Listing to Improve Web Traffic

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Google My Business (GMB) profiles is a free tool that businesses can use to promote their services or products, see and connect with customers, post business profile updates and check how customers are interacting with their business on Google.

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Page 1: How to Use Google My Business Listing to Improve Web Traffic
Page 2: How to Use Google My Business Listing to Improve Web Traffic

With great Google My Business (GMB) profiles, businesses can easily get connected with customers

across Google Search and Maps.

Google My Business (GMB) profiles is a free tool that businesses can use to promote their services or

products, see and connect with customers, post business profile updates and check how customers

are interacting with their business on Google. Its improved features make it easier for companies to

create a standout Business Profile on-the-go. Experienced digital marketing agencies can help

manage your Business Profile on Google and thus attract your targeted audience.

To Use Your Google My Business Listing, follow these steps

Create a Free GMB Listing

• Sign in to GMB by signing into your Google Account

• Enter your business address

• Choose how to display your business on Google Maps

• Choose a business category and complete every section of the profile

• Enter a phone number or website URL and choose a verification option

Verify Your Business

Most businesses are verified by mail with a verification postcard from Google.

• Sign up in GMB and continue to verification

• Choose “Mail” at the top of the page

• Enter the name of the person the verification postcard should be mailed to

• Enter the unique verification code in GMB

Build a Website

GMB allows creating a business website.

• Sign up in GMB account

• Free website builder auto-generates a simple professional website

• Add photos or choose from different template designs for free

• Customize the website for your business

Optimize your GMB profile using the following tips.

Page 3: How to Use Google My Business Listing to Improve Web Traffic

Keep your customers updated by adding adjusted hours of operation or mark your store as

“Temporarily closed.”

Keep your profile updated with current photos, special discounts and promotions, thus

increasing the chances of customers choosing you.

Assign owners and managers the task of updating your business pages, and thus sharing the

responsibility.

Focus on the most relevant search phrases that are important to your business listing.

Provide options for customers to get in touch with you in real-time from your Business

Profile.

Respond to messages within 24 hours, which could impact the user experience.

Google My Business (GMB) is an ideal platform to attract your customers and make your business

unique. Experienced digital marketing companies can support businesses that cannot optimize GMB

listings amid their busy schedule.

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