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HOW TO USE

LINKEDIN TO ADVANCE YOUR

FINANCIAL AID CAREER

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There are 300 million users on LinkedIn.

For comparison sake, that’s only slightly less than the population of the United States.

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LinkedIn is easily the most popular social media for professionals. The member base spans 200 countries,

with a third of the users living in the U.S.

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100 million of your fellow Americans display their professional pedigrees on LinkedIn.

It’s time to ask yourself why you’re not.

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Postsecondary education administration employs roughly 162,000 people.

Having a professional presence online is becoming increasingly important in the financial aid industry.

Don’t believe us? Below are some of the myriad benefits.

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BENEFITS OF AN ONLINE PROFESSIONAL PRESENCE

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BENEFITS

You are searchable.

Potential employers turn to LinkedIn to search for candidates.

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BENEFITS

You have a network.

When you have industry-specific questions, requests for advice or support or an open position in your

department, a big network is a priceless resource.

See our list of LinkedIn’s higher ed financial aid groups in slide 36 to grow your network.

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BENEFITS

You are real.

This may sound silly, but an internet presence is becoming a proof of existence, and as a result,

a source of trust.

Unfortunately, it is all too easy to make up or steal an identity nowadays, and those in your industry will often

search you out online before meeting you.

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BENEFITS

You are tech-savvy.

You may have begun your career when the entire finan-cial aid process was conducted without computers. If so, we first must acknowledge the countless students

you’ve served in your career – thank you.

Though it’s not fair to judge from an online profile, that’s exactly what happens. Certain assumptions will be

made when you don’t turn up in a search.

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BENEFITS

You’ll notice it’s not just your students who use computers for nearly everything. College

administrators incorporate more tech (behind the scenes and in the classroom) every year.

Having an updated online professional profile illustrates your technical abilities, which will actually set you ahead of others in the financial aid industry.

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10 TIPS FOR BEING LEGENDARY ON LINKEDIN

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1. COMPLETE YOUR PROFILE.

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1. COMPLETE YOUR PROFILE.

Seems like a no-brainer, right?

I continue to see profiles that only list the job title and employer with no summary.

This is as helpful as an obscure menu item with no description (ah yes, I’ll have the Constellation Burger…

it sounds delicious?).

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1. COMPLETE YOUR PROFILE.

Especially if you are on the job hunt or considering it, take the time to write a summary that reflects you and

job descriptions with keywords that relate to your industry.

This gives potential employers an understanding of your skills and insight into whether

you’re a fit for their department culture.

Speaking of keywords…

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2. INCLUDE THE RIGHT KEYWORDS.

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2. INCLUDE THE RIGHT WORDS.

LinkedIn’s internal search engines rely on keywords in searches.

Determine the keywords that potential employers would use to fill the position you want.

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2. INCLUDE THE RIGHT WORDS.

LinkedIntoBusiness.com recommends putting your most important keywords strategically throughout your

profile by placing them in your:

• Professional Headline• Title Fields (of jobs)

• Specialties• Interests

• Recommendations (when you request recommendations from co-workers, it’s fine to ask that

they reference you with certain keywords)• Education

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3. SMILE FOR THE CAMERA.

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3. SMILE FOR THE CAMERA.

Your picture and headline are all people will see before they connect with you.

These are your two selling points…make sure they are crisp, clear and professional.

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3. SMILE FOR THE CAMERA.

Even if you can’t afford professional headshots, choose the closest thing.

This article gives useful advice for taking your own headshots with nothing more

than a smartphone.

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4. CONNECT WITH EVERYONE.

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4. CONNECT WITH EVERYONE.

Connect with old and new colleagues, bosses, classmates, clients, fellow committee members and

anyone else you’ve associated with for a job, project, charity or board.

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4. CONNECT WITH EVERYONE.

Also add people in your industry who you don’t yet know but would like to, such as the most quoted man in

Financial Aid, Mark Kantrowitz.

Connecting on LinkedIn isn’t about looking popular, it’s a way to expand your job opportunities.

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4. CONNECT WITH EVERYONE.

Malcolm Gladwell references sociologist Mark Granovetter’s well-known study about connectors,

stating his “research showed it was your acquaintances, not your close friends, who

introduce you to new ideas and opportunities.”

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4. CONNECT WITH EVERYONE.

For Example:

Take one financial aid counselor I spoke with recently.

She took a couple years off with a new baby and is looking to re-enter the financial aid industry.

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4. CONNECT WITH EVERYONE.

She has about 150 connections on LinkedIn. If each of those people only had 20 connections, her network

amasses to 3,000 professionals. Imagine if she added another 10 similar people – that’s 200 more potential

connections who could:

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4. CONNECT WITH EVERYONE.

• Introduce her to their connections in the industry

• Share a job opportunity with her

• Endorse her skills or recommend her

• Offer advice in her job search

• Post an article or financial aid tool that that earns her recognition when she lands a job

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5. CELEBRATE OTHERS.

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5. CELEBRATE OTHERS.

I have found a “give to get” approach effective on LinkedIn. Every single person I have recommended has

recommended me back.

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5. CELEBRATE OTHERS.

And when I have a couple extra minutes, I’ll go LinkedIn and endorse people for skills I know they possess.

The next time I sign in, I always have more endorsements for my own skills.

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5. CELEBRATE OTHERS.

Plus, in my experience, writing a genuine recommendation for an old or current coworker lends a

positive, random-act-of-kindness-glow to a stressful day.

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6. JOIN GROUPS.

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6. JOIN GROUPS.

In my opinion, this is the second greatest benefit of LinkedIn (#1 is finding your dream job opportunities).

Below is a list of the top higher ed Financial Aid related groups on LinkedIn.

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6. JOIN GROUPS.

Join these groups to:• Network with fellow industry professionals

• Ask questions• Get feedback

• Find out what resources your fellows are using• See the newest studies and research

• Be among the first to see new job postings

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6. JOIN GROUPS.

College Counselors: Admissions and Financial Aid 17,000+ members

Higher Ed Financial Aid & Enrollment

6,700+ members

Proprietary Education Career Opportunities (PECO) 2,100+ members

National Association of Student Financial Aid Administrators (NASFAA) – 5,600+ members

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6. JOIN GROUPS.

Financial Aid Professionals & Administrators5,200+ members

Financial Aid Best Practices

3,000+ members

Higher Education Online2,200+ members

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7. WEIGH IN.

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7. WEIGH IN.

Joining the right groups isn’t enough.

These groups are full of thousands of invisible members who don’t contribute.

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7. WEIGH IN.

Become a memorable name in your industry by posting relevant, credible articles, liking others’ posts and commenting when you can offer a knowledgeable

opinion or when you have a question.

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7. WEIGH IN.

When your resume passes someone’s desk and they recognize your name from a LinkedIn group you’re

both in, you are immediately more “real” and interesting than other candidates.

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8. SNOOP AROUND.

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8. SNOOP AROUND.

Laura Shin, LinkedIn expert and author suggests snooping.

She says if you’re considering a school’s job posting, you can use LinkedIn to find former employees of the

school who can give insight into the department culture.

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8. SNOOP AROUND.

You may also find one of your connections is able to introduce you to the hiring manager.

Also in reverse, if your boss is hiring, you may be able to peruse your LinkedIn connections to help make

some recommendations.

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8. SNOOP AROUND.

Never underestimate the value of making your boss’s life easier; he or she will recognize that your

connections make you a more valuable asset to the department and school.

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9. PUBLISH.

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9. PUBLISH.

If you’re into name dropping, then here is why Forbes says you should publish.

Otherwise, allow me to elaborate on why publishing on LinkedIn is the extra credit of being a LinkedIn Legend.

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9. PUBLISH.

By now, you may have seen posts by your colleagues or by Financial Aid organizations you follow in your

LinkedIn feed.

For businesses and organizations, LinkedIn is a content marketing platform just like their company blog.

For individuals, it’s an opportunity to become an expert in the field.

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9. PUBLISH.

Every day, you have unique experiences with students. Likely, you learn something new about financial aid on

a weekly basis or more frequently.

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9. PUBLISH.

By sharing your solutions to these learning experiences in an article on LinkedIn, you become a

resource for others in your field (without revealing specific student information, of course).

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9. PUBLISH.

Now imagine one of those people who used the solution you generously shared hears your name come

up as an applicant for a job within their department.

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9. PUBLISH.

Wouldn’t it be nice if they had such a positive story to share about your creative problem-solving skills?

#extracredit

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10. START TODAY.

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10. START NOW.

Even if you started reading this article thinking, “But I’m not looking to leave my current job,”

I hope you have learned that being valuable on LinkedIn increases your value in your current

workplace, as well as your industry as a whole.

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10. START NOW.

LinkedIn isn’t the only course to a successful career in Financial Aid – in fact, many of you led legendary

careers before LinkedIn – but it is unquestionably an asset to the modern financial aid professional.

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10. START NOW.

Oh, and it’s free. So why not take time today to implement one of the suggestions above?

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THANK YOU.

campuslogicfrom the team at