IDp Lab 2010 2 Assignment

1. Feb. 17 th2010Shana Agid Eduardo Staszowski Anna Meroni Assignment Two

The primary objective for this assignment islearning to understand and depict contexts and the people we work with/for , in order to develop empathy within the audience/constituencies/stakeholders involved in a project and learn from their expertise and experiences.

Getting to know and communicating the stories

Developing and applying a tool(s)aiming at observing/understanding a real situation.

What happens in the bodega?

What happens nearby the bodega having direct relation to it?

What happens in the neighborhood that is innovative and creative, and that might be in relation with the bodega?

Whats the mood of the neighborhood?

Find the hot spots of the neighborhood (meeting points, service points, key people...)

What kind of people live and work there?

Questions of race, class, gender, and age might play a role in what kinds of bodegas are there and what they stock, so paying attention to these kinds of ideas is important, but also remember that how people look to you, or the assumptions you might make about them could be very different from how they identify themselves.Try not to make assumptions about people, and not to relate assumptions about race, class, or gender to assumptions about desires, needs, concerns, etc.

What do you see in terms of the:

Space configuration

Adaptation for use

Personalization, identification, group membership (how do people make the space their own?)

Communication and messages

Can you imagine behaviors, motivations and preferences behind the traces you collect?

What do you see in terms of:

Who works at the bodega?

Who shops there?

*If youre talking to people, how do they talk about themselves?, are people older, younger, coming in groups, by themselves?

How do people act in the bodega

What is done on a regular basis or occasionally

The motivations of the behaviors (e.g. why does someone shop or not shop in the bodega?)

Peoples preferences

What do people wish the bodega offered?

What service is lacking in the neighborhood?

How would the dream bodega look like?

A presentation of the stories and of what you have discovered through a minimum of5 interviews or conversationswith employees, owners, and customers in the bodegas: this should be amultimedia presentation, roughly 5 minutes long, and self-explanatory . It can be a slideshow, an assembly of movies, a mix of things (movies, images, notes and sketches taken during the observation), with audio and text.

2. A presentation of the tool(s) and of method of working you have developed. This presentation shows thebackstageof your work and should describe it clearly. It can be aslide show, detailed with texts, diagrams and images, explaining thewhat ,howandwhyof your work .

Interviews are tools of observation. Interviewing involves asking questions and getting answers from participants

face-to-face individual interviews

face-to-face group interviewing

Interviews can be

structured: a series of questions asked

semi-structured: an interview guide > a list of questions and topics that need to be covered, but allowing digressions

unstructured: there is a plan and an intention.

informal: informal talks in the field

focus groups: structured group interview processes moderated by a group leader

Think about:

the focus of your inquiry (research question)

what you want to learn from the person you're speaking with

how much time you have and the kind of access you have

how much you already know about your question, and how to manage this knowledge

ask one question at a time - avoid two-part questions

let people finish their thoughts, and then ask follow-up questions

try to listen rather than thinking about your next question - its easy to miss important points!

A questionnaire consists of a series of questions and other prompts for gathering information from respondents. Standardized questions and answers make it simple to compile data.

Your questionnaire needs to clearly articulate what problem is to be addressed.You can use two forms of questions:

open-ended: asks the respondent to formulate his own answer

closed-ended questions: the respondent pick an answer from a given number of options

What do you regard as the lowest depth of misery ? Where would you like to live ?What is your idea of earthly happiness ? To what faults do you feel most indulgent ? Who are your favorite heroes of fiction ? Who are your favorite characters in history ?Who are your favorite heroines in real life ?Who are your favorite heroines of fiction ?Your favorite painter ?Your favorite musician ?The quality you most admire in a man ?The quality you most admire in a woman ?Your favorite virtue ?Your favorite occupation ?Who would you have liked to be ?Your most marked characteristic ?What do you most value in your friends ?What is your principle defect What to your mind would be the greatest of misfortunes ?What would you like to be ?What is your favorite color ?What is your favorite flower ?What is your favorite bird ?Who are your favorite prose writers ?Who are your favorite poets ?Who are your heroes in real life ?Who are your favorite heroines of history ?What are your favorite names ?What is it you most dislike ?What historical figures do you most despise ?What event in military history do you most admire ?What natural gift would you most like to possess ?How would you like to die ?What is your present state of mind ?What is your motto ?

Cultural probes are a way to collect probes and artifacts, based on the users self-reports.

This is one way to access environments that are difficult to observe directly and also to capture more of what people feel.

Selected volunteers are given probe packs, kits like the one below. The participants use the items in the pack over a period of a few weeks and then return the pack. The items in the pack depend on the circumstances, but are all designed to stimulate thought as well as capture experiences.

http://www.usabilitybok.org/methods/cultural-probe

User Diary is a self reporting tool, aiming to capture the subjective experience of a person in a specific situation or in his/her everyday life, by using traditional diaries, notebooks and camera. It is a design tool to gain insight into patterns of behaviour andto p robe matters of emotions that might be overlooked in the presence of a researcher. User Diaries can help to understand areas of unmet needs that can be covered by new services, or to capture the emotional impact in a persons life of an interaction.

User Diary is normally obtained by supplying people/users with a diary and asking them to keep a written record of their impressions, circumstances and activities related to the relevant aspects of their lives. A simple guide is often supplied to help the person focus on specific activities. For doing this, a pre-printed notebook can facilitate the work.

The Emotional Map is a tool to map and then describe emotional touchpoints along peoples journies through the service. It helps all the subjects involved in a design process to understand the experiences of the users, their challenges and where priorities for improving the experience lay, giving everyone an opportunity to evaluate and decide on those priorities.

The Emotional Map is built directly by each subject involved in the service, with the support of the designer. Everybody is asked to map and describe the experience within the given context of the service, or/and extend their reflection beyond this, yet maintain a manageable scale while considering all environments she/he comes in contact with during the service journey. The result is a paper map evidencing the different touch-points and the related emotions.

Going in the context, living the experiences, questioning the reasons, discovering the behaviors. A vision from within.

TheReporters book is a tool conceived to help researchers involved in a filed observationto focus their work and to do it effectively,overcoming difficulties without limiting their individual personalities.

It is special notebook with texts reminding the researcher the issue to raise and discuss, the kind of pictures to take and the information to capture.

Sketching is a powerful and inspiring way to look at the world. A slow way to look around.

Taking pictures has never been easier than today apparently!

The Moodboard is a photocomposition aiming to present the mood, the atmosphere of a place and its people.

The Stop Motion, or stop-action, or frame-by-frame motion, is a tool to visualize the development of a situation or a place, based on a technique of animation that creates dynamic sequences out of static pictures.

It is possible to make a physically manipulated object appear to move on its own, or to visualize a context and the people in it.

The Design Documentary brings the techniques and ideas documentary filmmakers use to video ethnography for design. The aim of the tool is to tell stories about relevant practices and motives of people through a short film.

This allows the team to identify with the future users of their designs. The team can step into the shoes of the future users and think from their perspective about the services they are designing.

The films are mostly used to inform and inspire design teams in conceiving workshops as well as during later stages of the design process.

Design documentaries are empathic conversations between the researchers making the film and the people in the film. This can be literally a conversation, but also a constructed conversation, when the film observes people and has a voice-over from the filmmaker.

Video Blog is a tool to share video collected during research with the design team. By putting individual video clips online and tag them, designers can organize the clips anyway they prefer. At the same time a video blog has pages that bring a selection of the clips together in stories. Both stories and tagged clips help designers to explore issues around a certain question or topic they encounter while designing.

Video Blog uses any blogging tool. It is most easy to upload the video clips to sites such as Vimeo or YouTube and embed their reference code in the posts and the pages of the blog. Each post contains one video clip and is tagged with relevant keywords for the project. Next to this, the pages function of the blog is used to present stories about relevant topics for the design. Such stories can take several formats, for instance it can be a persona, a guided tour, or a day in the life of someone or something.

1_NANCY ,KATIE ,PAYAL

2_AMANDA ,JORDAN ,JENNY ,YILING

3_ELLEN ,JOYCE ,SOOJIN ,ROSTI ,SAM

4_MELIS ,JENNIFER ,NINA ,ALYSSA

5_ERIC ,COLLEEN ,SANDRA ,TESS

6_STEVEN ,ERICA ,KERRIE(CHANTELLE)

7_CELIA ,ISABELLA ,ATHINA ,MONICA

1 st SEMINAR, 17 Feb> groups 1 + 5

2 nd SEMINAR, 24 Mar. > groups 6 + 7 + 4

3 rd SEMINAR, 21 Apr. > groups 2 + 3 + 4

1_NANCY ,KATIE ,PAYALbodegas: 1-2

2_AMANDA ,JORDAN ,JENNY ,YILING bodegas: 3-5

3_ELLEN ,JOYCE ,SOOJIN ,ROSTI ,SAM bodegas: 4-6

4_MELIS ,JENNIFER ,NINA ,ALYSSA bodegas: 7-8

5_ERIC ,COLLEEN ,SANDRA ,TESS bodegas: 9-10

6_STEVEN ,ERICA ,KERRIE bodegas : 11-12

7_CELIA ,ISABELLA ,ATHINA ,MONICA bodegas: 13-14

http://tinyurl.com/yf6bd8f

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IDp Lab 2010 2 Assignment