IE ADMISSIONS PRESENTATION

TOPIC: How would you imagine social interaction in ten years, taking into consideration the impact of

technology on human relations.

By- SAHAANA SANKAR

PRESENTATION OUTLINE

• The Past, The Present And The Future Of Social Interactions.

• The Social Graph• Social Networking & The Mobile• SoMo• Social Networking - Now• Social Networking – The Future• Future Advances To Social Interactions• Pros• Cons

Social Networking – Past , Present and Future

Past - Technology had us apart.

Present – Technology has shrunk the world. People stay connected through social networking. Automation of any anything and everything has had an impact on our ways of working

Future – Social Networking combined with Mobile will rule the world. Technology will dictate our lives. Technology will be humanized – ‘the act of making technology more human’

Past FuturePresent

SOCIAL GRAPH

The Social Graph Will Become

Portable

Form “True” Social Networks

Social Networking will become Pervasive

Third-Party Tools Will Embed Social

Features in Websites

Social Chaos Will Create New

Business Opportunities

Facebook is already gearing up to publish the social graph

Topical Social Networks like Quora will be formed

Social Networking is slipping into other services like Pandora where social graph is matched against friends

musical tastesDemographically targeted ads, personalized tool bars

Data explosion is creating

opportuni

ties to manage

data self.

THE LATEST BUZZ – THE SOCIAL GRAPH : introduced by Facebook a graph that predicts relations between users!

Social Graphs will be portable

We will form True Networks

THE FUTURE!

Social is going mobile

Social networking & the smart phone

Social can be viewed as both a “channel” through which to reach audiences (e.g., Facebook, Twitter) and a “context” for experiences (personalization

based on Open Graph).

Mobile represents both a “channel” for experiences (smaller screen, touch-based native

apps) and a “context” for those experiences (location-aware, always-on

Mobile

Socia

l

Convergence -SoMo

Mass media and social media will become more integrated across devices• Laptop, tablets, smart phones and platforms (such as Facebook, Twitter,

and LinkedIn)• Will offer more relevant and personalized experiences.

SoMo (Social mobile).

• Integration with local and SoMo: SoLoMo. Consumers will utilize social media via mobile technology to include point of purchase and point of consumption.

THE EVOLUTION OF THE SOCIAL NETWORK

SoMo – The Future Buzz

Group Texter

1.Ability to send short, text based messages to a large group of people simultaneously2.Micro-blogging 3. Instant push-to-talk4. Always connected

Location Aware

Geotags to provide location information about users and contentlocation-aware applications function more like radarLocation-based networking is a logical extension of their efforts to humanise technology

Media Share

Most of them store media content online for easy storage and access.

Social Networker

Integration and portability with multiple social networks and services

SoMo – The ImpactUse social channels to reach interested

customers with brand and product

conversations, content, and experiences

Use social context to gain customer insight and target

messages across all channels (social, desktop, mobile,

email).

Use mobile channels to deliver utility-based apps and content that

address customers’ needs

Use mobile context to target and personalize content to

customers based on their locations

and activities

Social Networking – Future

Distances disappear – virtual connection with friends and family such that it looks like real life!

Loss of real time human face to face connectivity.

Social Networking – Future

Private Social Networking Internal email will fall by the wayside

Social Networking – Future

Virtual teams will rapidly grow

Physical Presence diminishes

Social Networking – Future

Video communication will explode

In-Person meetings Phase out

Social Networking – Future

Proliferation of Applications

Manual work will reduce

Social Networking – Future

Artificial Intelligence will rule our lives – makes all tasks easier

It will reduce communication

Thinking Out-Of-the-Box• Social networks will integrate social data . Imagine an

application alerting you that your friends are near-by, through a geo-based map. Applications can potentially track people movements , tag them and help connect up with friends

• Imagine getting into a driverless car that geographically finds the location of your friends and steers its way through !!

• There will no longer be language barriers in human communication/interaction. You will speak in the language you choose and the recipient will hear it in the language he/she prefers. All communication channels (phone, chats, e-mails etc.) will allow for automatic, real-time language translations

Thinking Out-Of-the-Box• Social Media will re-define the way we communicate and how we use

technology, watch TV, and live our lives– Will give the feel of watching TV together with all your friends , being

able to share reviews instantaneously– Imagine this: your digital video recorder automatically copies a television

show that several of your friends were talking about on a social network before the show went on air

– You are buying a pair of shoes that you think one of your friends might be interested in, you can send a picture to their network page with a couple of clicks on a keypad next to the checkout counter

– Restaurants may be linked to Social Sites and bring you your most preferred food as soon as you enter

– Interactive walls and windows. Windows can be see as magic windows which in fact become interactive versions of Skype where people can see themselves face-to-face

the BRING YOUR OWN DEVICE trend

• Concept of bringing your smart phone or tablet to the workplace.

• Has led to breaches in company security.• Some companies enforce different internet

connections to separately connect private and official data on entrance into the office.

• The social networking culture will invade offices. People wanted to be connected even while at work. Therefore decreased productivity.

Pros and Cons - Pros

The changes help us keep

pace with growing times.

Up-to-speed

Simplifies and reduces effort

required

Reduced workload

Technology will be enhanced to

replicate human

activities

Ease of use

Pros and Cons - Pros

Communication at the touch of a button –

virtually anytime anywhere!

Distances Disapper

Sensory perceptions for information all the time – in the window, glasses

etc

FOREVER DATA

Control everything at home and workplace through your brain

waves.

ARTIFICAL INTELLIGENCE

Pros and Cons - Cons

The human touch will be lost. It will be a mechanical world .

Loss of human touch

People will fail to think. They will be

come so dependent on technology that it will not kindle them

to use their grey cells

Privacy and confidentiality of

data will be at risk

Intrusion THINK TANK

Pros and Cons - Cons

Increasing cost of all gadgets. Not everyone can afford, especially in emerging economies.

Therefore, not everyone can enjoy the benefits

Skyrocketing prices

Current younger generation won’t know the meaning of going out to play together,

getting fresh air leading to health issues and

obesity

Children and technology COMPLICATION

Mis-understandings and conflict of interest due

to social networking sites

MY VERDICT• Social interaction has changed from landlines, to emails, to cell

phones and now to social networking sites over the past decade.

• 10 years ago, no one ever imagined Facebook or Twitter taking over our lives

• Technology is ever changing, and it’s up to us whether we use this constructively or use it to distance ourselves from one another.

• Personally, meeting on a social networking site is not remotely the same as meeting in person.

• All these advancements are merely passing clouds, which will be replaced by new platforms over the next ten years after which they will phase out for something new.

• Change is good and at the end of the day, social interaction would remain as important as food and water for young and the old alike.

• .