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2. Introduction
We have experience from looking at real media products and this is
evident from the textual analysis we completed in the first phase
of our planning. This was in order to identify and gain inspiration
of real codes and conventions from the genre we were interested in
for creating a music video. We explored the rock genre and from the
four textual analysis we completed we could clearly see the codes
and conventions of real produced rock videos. We took inspiration
from these and noted what we liked and to see if we could
incorporate similar attitudes, shots and lighting techniques into
ours following the codes and conventions we had discovered. There
are also codes and conventions we found but challenged them by
creating them differently with a slightly different meaning.
3.