Jamshaid (Jam) Hashmijhashmi@wsicorporate.com

VP Channel Development

Why are you here?

• Learn about Linkedin• Strategy - What keywords define you?• Completing & Optimizing Your Linkedin Profile

– build your Online Brand•Get New Prospects and Candidates• Engagement Opportunities via Groups/Ans• Building Your Company page New• Tools and Applications New

The World is Changing! Are YOU?

Build Credibility

How is Credibility Built?

Credibility on Linkedin

Your Sphere of Influence

How do people make buying decisions?

LinkedIn Member Profile

80 Million Members Average Age = 41 Average Household Income =

$110,000 95% of Users College Educated

- 37% hold Graduate Degrees 60% Business Decision Makers Job Titles:

- C-Level Executives = 7.9%- EVP/SVP = 6.5%- Senior Management = 16%- Middle Management = 18%

Why Optimize your Linkedin Profile

Reasons to optimize your profile

• Increase traffic that your professional website receives from search engines

• Linkedin is an authority site in search engines which enables profiles to be seen, indexed and rank in the search results

• Linking your company’s websites to an your Linkedin profiles improves Page Rank and give more ‘Link Juice’ pushing the site up the listing

What can you do to optimize your Linkedin

Profile?

Do this to optimize your profile

• Enrich your Linkedin Profile with relevant keywords • Use a Keyword Tool To Research (Google

Keyword Tool) FREE!• Make your profile setting public• Create a unique profile URL for yourself• Create Anchor text links to your professional

websites

• Include some compelling infoabout your professional description, leveraging the keywords that your company is currently using

Description Current Summary Specialties

Search ‘Franchise Marketing’ or ‘Seo Expert’ or ‘Social Media Consultant’ or ‘Franchise Development’

Public Profile and Vanity URL

Search Your Name

How can you reach your Target Audience?

Lead Generation & Prospecting

When People Search…

They Find YOU!

Use the Advanced Search Feature

Finding new Candidates

• Browse the networks of existing customers• Look at “viewers of this profile also viewed”• Join the groups your customers and prospects

are in– If you are in the same group you can contact

people directly– Check out any local business groups in your area

Add a Badge to Website

www.linkedin.com/profile?promoteProfile

Join up to 50 Groups

Working the Group

• Join Groups, in order to build relationships and increase visibility as well as credibility

• Take part in discussion forums• Offer help to connect people or offer advice• Answer questions to demonstrate your

knowledge and expertise• Increase your recommendations you need to

send personal notes not use the standard text

Communication Plan

Positive Interactions

Brand Reputation Destruction

or

Step 1: Company Page

Step 2: Fill in Details– Services Page

Additional Tools

More Tools

We Do…

Questions?

Jam HashmiVP Channel DevelopmentWSI888 678 7588 x 1278 Toll Free905 364 1278 DirectEmail: jhashmi@wsicorporate.com