Get Linked In Or Be Left Out

Get LinkedIn……Or Be Left Out!

Bob Coppenhaver

Left out of LinkedIn?

Bob Coppenhaver – Strategic Marketing & Product Management

Social Networking


LinkedIn

LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries.

Your Profilesummarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners.

Your Networkconsists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals.

Through your Network you can:Find potential clients, service providers, subject experts, and partners who come recommended Be found for business opportunities Search for great jobs Discover inside connections that can help you land jobs and close deals Post and distribute job listings Find high-quality passive candidates Get introduced to other professionals through the people you know


LinkedIn

A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads.

Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory)


Power of the Network

Census478,403 Cleveland2,250,871 Greater Cleveland

What can I use LinkedIn for??


What I Can Use LinkedIn For

Online Resume – This is your “Brand”More than just an online resume

Find information as people change job/positionAutomatic update on your “home page”

Find referrals into a companyCompany Research

People in your networkHiring Manager Research

Profile & AnswersJoin GroupsStay in touch with your network!


Getting Started

Create an AccountFill in core profile information

NameEmployment HistoryEducation


Joining Page


Building your Network

Complete your profilePhoto, nickname or maiden name, summary, websites, interests, accomplishmentsChange from default link to your “name”

Find ConnectionsCollegesWorkClients &Customer ContactsBusiness PartnersProfessional Contacts / OrganizationsPeople in your address book

Make recommendations and ask for recommendationsJoin GroupsAsk questions and provide answersPublicize your LinkedIn profile

Email signaturesBusiness cardsWebsites


Online Profile

http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_pro

Profile


Home PageHome Page


Inviting a Colleague to Connect

Locate the right profileClick to add to your networkChoose how you know him/herWrite your own message

Share recent news – Take the opportunity to really connectDon’t use the default message

Two schools of thought….


Connections


Making Wider Connections

Search your pastSearch your network’s connectionsAsk for introductions

Note degree of connection before askingLook for colleagues you know but haven't yet connected withExplain your goals

GroupsInmail


How to Find Someone


How I am Connected?


Getting Introduced



Contacts Translate into Leads

What happens when the recipient receives the request?The recipient decides whether or not to make contact

Why is this a better way to make contact?You are introduced by your trusted connection

How do I find people?You find professionals who match your search criteria

What information do I see about users?You see whether or not the other user is open to further networking and possible other connection


Expanding Your Network(use if they’re not already in LinkedIn)

Find Contacts You Already Know


LinkedIn and Your Job Search

Look for (and give) Endorsements• Builds credibility• Provides insight into experience / character


Ask for Recommendations


Manage Recommendations


Groups


Groups

Other Capabilities


Answers


Company Information

http://www.linkedin.com/companies/1043?trk=ape_s000001e_1000:


About LinkedIn Jobs

LinkedIn JobsFirst and only tool that combines the convenience and speed of online job listings Monster, Hotjobs, Careerbuilder, Vault, etc.Proven effectiveness of hiring through referrals

Search over 4 million job opportunitiesRecruiter are started to use….not just for posting.

Using to find candidates – active and passiveSame SICs, same orgs, same job descriptions

Checking ProfileChecking HistoryChecking Referrals


Job Search


Advanced Job Search


Job Postings


Job Postings


Applications


Power tools

Backdoor into LinkedIn through Googlesite:linkedin.com "search string" and (location) –directory Example: site:linkedin.com “Eaton" and (OH) –directory

This will return all users with ‘Eaton’ in their profile who work in OHExample: site:linkedin.com “Eaton" “Marketing” and (Cleveland) –directory

This will return all users with ‘Eaton’ in their profile who work in Marketing in Cleveland

Download LinkedIn Browser ToolbarDownload LinkedIn Dashboard for Outlook

Email profile, address grab, reminders, etc…

Xobni

http://www.linkedin.com/static?key=tools


LinkedIn Outlook Dashboard


LinkedIn Outlook Dashboard


Summary ‐ How to Maximize LinkedIn

Consider this as part of your job search and business networking tasksPersonalize your profile Consider connecting to clients or co-workers Use LinkedIn to do your pre-meeting homework

Company, InterviewersGet recommendations from former clients, bosses, direct reports, and co-workers Optimize your profile for search results Never invite someone you don’t know-provide comments/background info in the invitation


Thank you

Bob Coppenhaver Strategic Marketing & Product Management

Main: 440.543.1894 Mobile: 216.965.7043 Email: [email protected] http://www.linkedin.com/in/bobcoppenhaver


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