the long tail

What happens when there’s no such thing as scarcity?

implications for social media

Long Tail Consumer Rules: 1. Make Everything Available

2. Help Me Find It

One-Size-Fits-One

Listen.Find Influencers.

What is “influence”?

Finding conversations.

What are you looking for?

Trends.

Issues.

Influencers.

Narrow?

Wide?

narrow: diaper products

wide: green/sustainable lifestyle

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First some tips....

Either/OrQuotes

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Green OR Recyclable Baby WipesQuotes

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Green OR Recyclable Baby WipesGreen “Baby Wipes”

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Green OR Recyclable Baby WipesGreen “Baby Wipes”

Green Baby Wipes -Cloth - HomemadeSimilar Terms

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Green OR Recyclable Baby WipesGreen “Baby Wipes”

Green Baby Wipes -Cloth - Homemade~Green Baby Tips -Green

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Green OR Recyclable Baby WipesGreen “Baby Wipes”

Green Baby Wipes -Cloth - Homemade~Green Baby Tips -Green

“Baby Wipes” *.orgAdvanced Search

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