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Making the Modern Magazine Aileen Gallagher, Syracuse University AEJMC 2014

Making a Tablet Magazine

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A case study of the evolution of tablet magazines created by journalism graduate students at Syracuse University's Newhouse School. Presented at AEJMC's 2014 Annual Conference (Montreal) as part of a session on "Teaching the New Narrative."

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Page 1: Making a Tablet Magazine

Making the Modern

Magazine

Aileen Gallagher, Syracuse UniversityAEJMC 2014

Page 2: Making a Tablet Magazine

Pitching Your Publication

2011 2013

Class

“Print” Journalism Grad Students

Grades

Prof + Student Selection

Classroom Skills

Competition

All Grad Students

Prize Money

Industry Evaluators

Entrepreneurial Skills

Page 3: Making a Tablet Magazine

StructurePrint Legacy Digital First

Sections

Word count

Text

“Somebody tell Design”

Structured Navigation

Promotional Tweets

Verticals

S – M – L

Platform

Collaborative Planning

Multiple Entry Points

In-story Engagement Prompts

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Winner, AEJMC VisCom Best of the WebSingle-class App Projects, 2014

Honorable Mention, Start-up Magazine Project (Team) AEJMC Magazine Division Contest, 2014