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Summer Conference 2009 Summer Conference 2009 Marketing Recruitment Retention and Transitions Marketing Recruitment Retention and Transitions Marketing, Recruitment, Retention and Transitions Marketing, Recruitment, Retention and Transitions http://www.flickr.com/photos/randomurl/454618495/

Marketing, Recruitment, Retention & Transitions in CareerTech

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Page 1: Marketing, Recruitment, Retention & Transitions in CareerTech

Summer Conference 2009Summer Conference 2009

Marketing Recruitment Retention and TransitionsMarketing Recruitment Retention and TransitionsMarketing, Recruitment, Retention and TransitionsMarketing, Recruitment, Retention and Transitions

http://www.flickr.com/photos/randomurl/454618495/

Page 2: Marketing, Recruitment, Retention & Transitions in CareerTech

Enrollment Managementg

“Strategic Enrollment Management is aStrategic Enrollment Management is a COMPREHENSIVE process designed to help an institution to achieve and maintain the optimum pRECRUITMENT, RETENTION, and graduation rates of students where ‘optimum’ is defined within the

d i t t f th i tit tiacademic context of the institution.

http://www.flickr.com/photos/drurydrama/2744964040/

Page 3: Marketing, Recruitment, Retention & Transitions in CareerTech

Enrollment Managementg

as such SEM is an institution wide process that embraces virtually every aspect of anthat embraces virtually every aspect of an institutions function and culture.”

Michael DolenceMichael Dolence

http://www.flickr.com/photos/brooke_anderson/534050290/

Page 4: Marketing, Recruitment, Retention & Transitions in CareerTech

CTE Enrollment Managementg

optimum recruitment retention & graduationoptimum recruitment, retention, & graduation rates with successful college & career TRANSITIONSTRANSITIONS

http://www.flickr.com/photos/selva/14273378/

Page 5: Marketing, Recruitment, Retention & Transitions in CareerTech

CTE Enrollment Managementg

Not.... a quick fix ..solely a structure ..separateq y p

http://www.flickr.com/photos/greeneydmantis/515333015/

Page 6: Marketing, Recruitment, Retention & Transitions in CareerTech

CTE Enrollment Managementg

Superintendent, Marketing, Recruiter, Guidance, Instructors, Staff, Tech Prep, Alliances, Students,Transition Career Services AdministrationTransition, Career Services, Administration…

…THE WHOLE HOUSE

http://www.flickr.com/photos/jabzg/678202238/

Page 7: Marketing, Recruitment, Retention & Transitions in CareerTech

MarketingMarketingMarketingMarketinghttp://www.flickr.com/photos/stephengg/2950588076/in/photostream/http://www.flickr.com/photos/stephengg/2950579662/in/photostream/

Page 8: Marketing, Recruitment, Retention & Transitions in CareerTech

Marketingg

How do you market?http://www.flickr.com/photos/stephengg/2949730051/

How do you market?

Page 9: Marketing, Recruitment, Retention & Transitions in CareerTech

MarketingMarketing gg

Next Level Marketinghttp://www.flickr.com/photos/stephengg/2950588076/

Next Level Marketing

Page 10: Marketing, Recruitment, Retention & Transitions in CareerTech

Marketingg

Emailhttp://www.flickr.com/photos/stephengg/2950584328/in/photostream/

Email

Page 11: Marketing, Recruitment, Retention & Transitions in CareerTech

Marketingg

Marketing Planhttp://www.flickr.com/photos/stephengg/2949727273/in/photostream/

Marketing Plan

Page 12: Marketing, Recruitment, Retention & Transitions in CareerTech

RecruitmentRecruitmentRecruitmentRecruitmenthttp://www.flickr.com/photos/stuckincustoms/3062139585/

Page 13: Marketing, Recruitment, Retention & Transitions in CareerTech

Recruitment

Beyond the Enrollment Funnel

http://www.flickr.com/photos/joesflickr/1487792964/

Page 14: Marketing, Recruitment, Retention & Transitions in CareerTech

Recruitment

Recruitment, Marketing , Guidance, Market AnalysisAnd so much moreAnd so much more…

http://www.flickr.com/photos/gviciano/3677041027/

Page 15: Marketing, Recruitment, Retention & Transitions in CareerTech

Recruitment

Year Round Recruitment Plan

http://www.flickr.com/photos/23868213@N03/3262120281/

Page 16: Marketing, Recruitment, Retention & Transitions in CareerTech

RetentionRetentionRetentionRetentionhttp://www.flickr.com/photos/sleepychinchilla/1554787553/in/set-72157617607005874/

Page 17: Marketing, Recruitment, Retention & Transitions in CareerTech

G idGuidance

Retention

http://www.flickr.com/photos/sleepychinchilla/1555666864/

Page 18: Marketing, Recruitment, Retention & Transitions in CareerTech

St d t S tStudent Support

http://www.flickr.com/photos/sleepychinchilla/1554841511/in/set-72157617607005874/

Retention

Page 19: Marketing, Recruitment, Retention & Transitions in CareerTech

TransitionsTransitionshttp://www.flickr.com/photos/strandloper/1386007256/

TransitionsTransitions

Page 20: Marketing, Recruitment, Retention & Transitions in CareerTech

Transition

Graduation RatesGraduation Rates

http://www.flickr.com/photos/freefoto/3485773767/

Page 21: Marketing, Recruitment, Retention & Transitions in CareerTech

Transition

College CultureCollege Culture

http://www.flickr.com/photos/freefoto/3575725815/

Page 22: Marketing, Recruitment, Retention & Transitions in CareerTech

Transition

Career ServicesCareer Services

http://www.flickr.com/photos/64498037@N00/3542363700/

Page 23: Marketing, Recruitment, Retention & Transitions in CareerTech

CTE Enrollment Managementg

Will this make our institution better?

http://www.flickr.com/photos/mythoto/3633957592/

Page 24: Marketing, Recruitment, Retention & Transitions in CareerTech

YES!YES!

http://www.flickr.com/photos/joiseyshowaa/1237883234/

Page 25: Marketing, Recruitment, Retention & Transitions in CareerTech

QuestionsQuestionsQuestionsQuestionshttp://www.flickr.com/photos/lexnger/200319989/

Page 26: Marketing, Recruitment, Retention & Transitions in CareerTech

CTE ShowcaseCTE ShowcaseMoore Norman Technology Center

October 7 2009October 7, 2009

http://www.flickr.com/photos/hgillis/336977788/

Page 27: Marketing, Recruitment, Retention & Transitions in CareerTech

J L Z i kJeremy L. Zweiacker405.743.6881/[email protected]

http://oktechprep blogspot comhttp://oktechprep.blogspot.com

http://www.flickr.com/photos/davichi/376008245/

Page 28: Marketing, Recruitment, Retention & Transitions in CareerTech

All pictures are copyright of the original author or licensor. Pictures were obtained through http://www flickr com through a Creative Commonsobtained through http://www.flickr.com through a Creative Commons license. Pictures have been attributed back to the original author via a link at the bottom right hand of each slide.