MEDIA CYCLE 2MEDIA CYCLE 2

YOUR GROUP DEMOGRAPHIC IS (circle):1. Tweenagers, 8-12 (aspire/aim to be seen as teens, rely on pocket money)2. Teenagers, 13-17 (pre-adult, still at school, may have own part-time job)

3. Young adults, 18-24 (more independent, at work, university; own income)

4. Male

5. Female

6. Wealthy (also referred to as ABC1s, while less well off are classified C2DE)

Year 9 Media Studies 1

NAME:

CLASS:

KEY TERMS:1: PESTER POWER: children nagging parents to buy products (think of sweets at checkouts!)2: DEMOGRAPHICS: breaking down a population (audience) into categories. Advertisers consider many demographics, plus wider characteristics, but always: gender: (fe)male; age: young/old, divided into many sub-groups; wealth: high/low disposable [can spend it] income (also written as ABC1 v C2DE)3: BRAND, PRODUCT: Nike is the brand represented by the logo, Nike Air an example of a product. We are encouraged to associate values and ideas with brands: brand image4: PERSUASIVE TECHNIQUES: As the huge popularity of ad-blockers on smartphones shows, we don’t like ads! They have to work hard to persuade us to like the brand, buy the product, using a variety of common techniques – some of which you will use in yours!5: FONT: The term for lettering: Comic Sans (shudder!) is the go-to font for young students – there are smarter options, like ‘Grilled Cheese’; bold colour and bubble fonts are also common for children. Advertisers often use handwriting style fonts to

STAGE TWO: Each find, save and share at least ONE magazine ad aimed at your demographic [each group should aim for 10 images saved]

STAGE ONE: List brands/products you would identify with your demographic [everyone must contribute at least one; everyone must write down others’ ideas]

BELOW: QR CODE FOR YEAR 9 BLOG

From the initial lessons we considered a wide range of techniques: uniqueness (USP or distinctive, maybe odd, look) product shot (and how its being used)

background, location

colour

font: style (and possible links to something else); size; positioning; use of UPPER case (capitals) or lower case (or even a mix of the two); effects on the fonts;

slogans

humour

links/references to wider culture

social media links (perhaps a viral style)

positive, persuasive language - perhaps suggesting what type of benefits you get or person you become by using it

statistics - they have to be factual by law, governed by the ASA (Advertising Standards Authority)

quotes, reviews

model: perhaps a direct representation of the audience targeted; an aspirational figure (a type of person the audience would like to be, or be seen as); a celebrity (also an aspirational figure)

Year 9 Media Studies 2

STAGE THREE: Each person analyse at least ONE ad, describing BRIEFLY (as bullet points) the persuasive techniques they see used [groups should aim to consider about 10 ads]AD: TECHNIQUES:

STAGE FOUR: Each person feedback your findings. One person or more note ALL the techniques listed, then agree on 5 or more key techniques used to target your demographic. Ideally you will have 2 or more specific examples for each of the 5.TECHNIQUE 1:EXAMPLE/S:

TECHNIQUE 2:EXAMPLE/S:

TECHNIQUE 3:EXAMPLE/S:

TECHNIQUE 4:EXAMPLE/S:

TECHNIQUE 5:EXAMPLE/S: