QUESTION FIVEHow did you attract/address your audience?

Surveys

What did my target audience want when I first asked them

through surveys...

They expected to see...interviews, free gifts, reviews, and high quality articles with musical

jargon and lexis included in them.

I made sure my magazine included all

of these features such as interviews

(my feature article), free gifts (such

as free posters), reviews (tracks

reviews) and then I planned my

article making sure to include lots of

musical jargon and lexis within it.

Question Asked How It Helped...

They wanted to see either big bands or stars and new up and coming young artists from the

genre of indie.

I made sure that my magazine had big

band stars such as Lana Del Rey,

Florence and the Machine, Kaiser

Chiefs as well as Noel Gallagher. I

also made sure it had up and

coming stars such as my main

feature artist ‘Hanna Mac’ who may

not have been very heard of and

popular until now.

Question Asked How It Helped...

They wanted their feature article in the form of an interview.

I made sure that my main feature article

was in the format of an interview

with questions and answers as it

gave a personal insight into the

artists life that my audience wanted

out of their main feature article.

Question Asked How It Helped...

The best part of any magazine for them is the feature article and interviews.

I made sure my magazine had an

interesting feature article as this is

what they are interested in the most

on top of this I made sure it talked

about other interviews and made

sure my feature article was in the

from of an interview to target my

audience as they suggested these

two things as the best part of a

magazine.

Question Asked How It Helped...

To make them attracted to my magazine they wanted professionalism, high quality

contents, correct genre of music they liked, big bands and artists and finally free gifts.

I made sure that my magazine was of

top quality and was very

professional in the way it was

represented. I targeted the correct

genre that they are most interested

in (Indie) as well as having big

bands and artists that are known

globally and finally I had free gifts

such as posters to attract the target

audience to buy my magazine.

Question Asked How It Helped...

The majority of the people I questioned said that they wanted an indie/alternative

magazine. So the genre I have chose for my magazine is this.

I made sure that my genre of magazine

was indie/alternative in order for it to

suit my audience and be more

successful.

Question Asked How It Helped…

They wanted it to be between £2 and £4 price wise.

I made sure that my magazines price

was between this range and so

priced my magazine at £3.50.

Question Asked How It Helped...

For them to purchase it over another they said it needed to have professional looks

and topics/music style that interested them.

I made sure that my magazine had

professional looks by following my

cods and conventions carefully as

well as including topics and artist

that related to the music genre so

that my audience would purchase

my magazine over another.

Question Asked How It Helped...

Rough Cut Feedback (Front Cover)

This feedback helped me see what I could improve on and make better for my final draft of the

magazine. As my target audience decided what they liked and disliked about my magazine to

allow me to make an overall better and more professional magazine.

It helped my front cover because it allowed me to see that they liked the colour scheme - three colour scheme was used of white blue and a bold pink. They said it was well set out and that the layout is good and finally the fonts used were good (- sans serif/ bold to stand out as well as capitals supports codes and conventions.) So from this I knew this is what was attracting them to the magazine so far I then found out what they disliked...

The Image was what they all said should be improved - I had a young looking model which didn't fit in with the genre of the magazine. They said my model needed to be older and the image needs to be more edgy and have a specific style that works well with the genre so from this I improved my magazine.

Front Cover

BEFORE FEEBACK AFTER FEEDBACK

Rough Cut Feedback (Contents)

It helped my contents page because it allowed me to see that they liked - good Image (creative and different portrays magazine genre), creative and edgy style to the layout and image which fits in with the genre of the magazine and finally colour scheme works well with front cover and the image on the page. So from this I knew this is what was attracting them to the magazine so far I then found out what they disliked...

Go over and make sure information is correct dates and page numbers as well as proof read the articles information, some white text is hard to read try arranging this and try and add a more variety of images to your contents page so from this I improved my magazine.

Contents Page

BEFORE FEEBACK AFTER FEEDBACK

Rough Cut Feedback (Double Page)

It helped my double page spread because it allowed me to see that they liked...Good layout of the text and image, fonts work well on the page and with the image and genre of the magazine, good picture style (creative), the extras such as captions, quotes and the B-SIDE interview banner and finally colour the use of having the questions in different colours so they stand out as well as important information standing out and carrying on this house style of colours. So from this I knew this is what was attracting them to the magazine so far I then found out what they disliked...

Make the font smaller. Its too large and needs to be smaller and again the model in the photo is too young and doesn't portray the genre of the music and the article, Proof read the article for grammar and spelling mistakes and finally un-hyphenate text and paragraph left justify.

Double Page Spread

BEFORE FEEBACK AFTER FEEDBACK

Interviewing My Audience

To make sure I was attracting my audience even further I the interviewed my focus

group to find out exactly what they wanted out of my magazine so that I could include

these features.

I asked my audience several questions to find out exactly what they wanted…

Question One

What colours would you like to see being used?

I would like to see a

bold vibrant colour

tied in with matching

colours!

I would like to see

primary colours like

blue to stand out on

the front cover!

I would like to see a

bold colour like pink

to stand out and draw

readers in!

I would like to see a

three colour scheme

with colours that tie in

with images!

Question Two

Would you prefer to see a band or solo artist on the front cover?

I would prefer to see

a solo artist on the

front cover!

I would prefer to see

a solo artist on the

front cover!

I think I would like to

see a solo artist of

the genre on the front

cover!

I would like too see a

solo artist on the front

cover rather than a

band!

Question Four

Would you prefer to see a male or female artist on the cover?

I would prefer to see

a female artist on the

front cover!

Defiantly female!

I think I would prefer

to see a female on

the front cover!

Female! I think it

would draw in more

readers!

Question Five

For the image setting would you prefer an outdoor or indoor setting?

I think a would prefer

an outdoor image its

more eye catching!

I would prefer an

outdoor setting that

represents the genre!

An outdoor setting

would be much more

engaging!

Outside would

defiantly represent

the genre and make it

more appealing!

Question Six

What sort of fonts would you expect too see on the front cover?

I would expect too

see sans serif fonts,

plain and simple!

I would prefer to see

bold and plain fonts in

a sans serif text!

I would like to see

bold fonts that stand

out and draw readers

attention!

I think a sans serif

font would be useful

as it is simplistic and

represents the genre!

Question Seven

What interests/attracts you to buy a magazine?

Free stuff!

I like different and

creative images that

stand out and grab

my attention!

I like to see articles

on bands and artists I

like!

I like free stuff and

articles that I would

be interested in!

Question Eight

Would you like to see the front cover full of artists and bands?

Yes defiantly it lets

you know the

magazine had a good

contents!

Of course! I want to

know what I’m buying

the magazine to read

about!

Yes! I think its

interesting too see

what is in the

magazine!

If I know the

magazine has lots of

content and artists I

would defiantly buy it!

I chose a vibrant colour

such as pink and then

blue and used a three

colour scheme that

worked well with my

image.

I included free

posters in my

magazine.

I have a solo artist on

my front cover.

The artist is female. I have lots of artists and

bands mentioned on my

front cover.

The fonts I used are

bold and sans-serif.

The background of

the image is

outdoors.

Artists and bands

that appeal to my

target audience.

Question Nine

What do you like on a contents page?

On a contents page I

want too see lots of

articles and a brief

summary of them!

I would like too see a

variety of images!

I want too see lots of

content and

information about

articles!

I would like too see a

creative image that

draws in readers

attention!

Question Ten

Would you prefer an image dominated layout with a variety of images or a blocky layout?

I would defiantly

prefer an image

dominated layout its

much more creative!

Image dominated as

its much more eye

catching and

appealing!

I think an image

dominated look would

work much better on

a contents page!

Image dominated as

its more creative and

appeals more to me!

Variety of images.

Articles with a brief

summary of them.

Lots of content in the

magazine.

Creative image that grabs

readers attention.

I used the image

dominated look on

my front cover.

Question Eleven

What do you want to see on a double page spread?

I would like to see an

image that is eye

catching!

I want to see an

article in the from of

an interview!

An article with lots of

detail and information

making it interesting

to read!

I would like to see

quotes as they add a

more personal touch!

Question Twelve

What makes a double page spread stand out?

An engaging image!

An article that looks

interesting and

appeals to me!

To make it stand out

it would have to have

an engaging image

and be different!

The double page

spread would need to

be creative and

different!

Question Thirteen

Do you want to see the double page spread full of images?

I would prefer one

main image and then

a big article!

I would prefer a better

article rather than

images!

I want to see an even

split between article

and text!

One eye catching

image with a good

article is more

effective!

Question Fourteen

Would you want quotes to be used on double page spreads?

I want defiantly want

too see quotes it

helps you understand

the artist!

Quotes give you an

insight to the artists

life, I would defiantly

like to see them!

I would like to see

quotes defiantly it

adds a more personal

touch!

Yes! Quotes are

interesting and

engaging!

I have one main image that spans the

page so the page is 50% text and 50%

image.

I have included quotations.

I have an article in the form

of an interview.

Article with lots of detail and information.

An engaging image that is creative and

different.