MobidemicsGreen Energy Redefined

Nilanjan Banerjee (PI) Xiangyu Liu (EL) Douglas Hutchings (CM)

Our value propositions

Real time

recommendations to meet a

user-defined goal in homes

Market: grid tied with or without renewable

Real time recommendations

for optimized energy

consumption in

buildings/retails/schools

The Business Model Canvas Updated

Homeowners

(off-grid, grid-tied):

-energy-saving

recommendations

-per-appliance

profiling

-maximize cost of

electricity sold

Long Term

Analytic engine

Backend

Maintenance

Home owner

One time installation

fee/leasing fee

Utility

Companies

Solar Installation

CompaniesWebservice:

utility company

solar installer

Solar installation

companies

Utility Companies

Energy meter

manufacturer

(z-wave)

Backend

Development

Webservice dev.

Nick Rosen Web/phone:

Home owners

~$10/month monthly subscription

Research Center

of Sustainability

Marketing

Campaign

Commercial

Buildings

Commercial

buildings

- Energy audits

The Business Model Canvas Updated

Homeowners

(off-grid, grid-tied):

-energy-saving

recommendations

-per-appliance

profiling

-maximize cost of

electricity sold

Long Term

Analytic engine

Backend

development

Home owner

One time installation

fee/leasing fee

Utility

Companies

Solar Installation

Companies

Webservice:

utility company

solar installer

Solar installation

companies

Utility Companies

Energy meter

manufacturer

Purchasing meters

Webservice dev.

Nick Rosen B2B2C

~$10-$15/month monthly subscription

Research Center

on Sustainability

Marketing

Campaign

Commercial

Buildings Commercial

buildings

-Energy audits

-Leed certification Home Owners

(grid-tied)

Nick Rosen

Getting out of the building

Solar installation companies

Industrial research centers

Utility companies

Bill Ball@Steller Sun (two more interviews)

David Bradley (RFIDCenter )

Juan Balda (GRAPES center)

Kansas City Power and Light

Getting out of the building

Marketing officials

Lot of cold calls/email exchange

Jon Keel

GN Mathur

Solar panel contractors

Installation companies

Focus on grid-tied space

Solar

Rebates

Utility

Incentives

Government

rebates

Market for the off-grid space is small (1M homeowners

legally or illegally < 1% of the total number of households)

LEED

certification

Loans on

Purchase

of panels.

Homes, Schools, Retails<1% of homes

Off-grid Grid-tied

Incentives Incentives

Partners

Solar installation and contractors

(Steller Sun, Complete SS)

Companies that will help in marketing

(Nick Rosen and Jon Kleene)

Middle man centers

(Walmart Center, Grapes)

Energy meter manufacturers

(exploring it in India)

Why are they interested?

Solar installation and contractors

(Steller Sun, Complete SS)

Earn a monthly subscription fee

Presently they earn a one-time fee

Adds value to their product

Companies that will help in marketing

(Nick Rosen and Jon Kleene)Get a stake in the company

Middle man centers

(Walmart Center, Grapes)

Job is to introduce successful

products to retails/universities

Going green initiative

Energy meter manufacturers

(exploring it in India)

We have not talked to them directly

How much will they cost us?

Solar installation and contractors

(Steller Sun, Complete SS)

Cost us 10-20% of our monthly

subscription (guess)

Companies that will help in marketing

(Nick Rosen and Jon Kleene)

Percentage of equity (we are thinking

10-15% (guess))

Middle man centers

(Walmart Center, Grapes)

No financial cost

Energy meter manufacturers

(exploring it in India)

One time 1K cost per customer

Payment flow

department

Solar

contractors

Home

solar

installers

exemptions

bank

loans

Government

rebates

influencers

(centers)

retail

universities

Utility company

Control system

providers

mobidemics

$5/W + $12K

4c-10c/W

Net-metering/ 3-4c/W

$5/W + $100K ?

4c-10c/W

Grants: ~1M/yr

$3-4/W + <12K(?)

mobidemics

70-100%Sales tax

?

$0.25-0.75/W

1K+$10/month$10/month

100K?

$30/month

?

?

Our pricing models

One time installation fee

2K-3K

depending on hardware

monthly subscription

@50% of savings

With a cap of $10/month

subsidized hardware

With increased monthly

subscription

charge flat rate

$20/month

assuming a $90 bill

Risks

1. Non determinism

2. Calculate savings

Risks

1. Under-charging

2. Overestimate sav

Model 1

Model 2

do not have sufficient data to create an income statement

OtherLearnings

Rebates/incentivesvaries from state to state (CA – 75% - 100% tax exemptions, MA – 15% tax credits, NJ – 7% sales tax exemption, PA – $0.25 - $0.75

LEED certification processschools, buildings, retails (17/33 credits for optimized energy consumption

(one of our value propositions)

Things to do.

Understand the building/retail store eco system

Understand the utility eco system better

Estimate our costs from the initial hardware installation perspective