Do you know your

restaurant’s online marketing

strategy?

Multimedia

• Nothing will get people more excited than a cool picture or an awesome video

• Excited people are the biggest spenders!

Mobile Sites

Mobile Sites

• Mobile is getting hotter by the day!

• When people get hungry they search for you with their smartphones

• Mobile websites convert potential customers into paying customers much more effectively

Mobile Graphics courtesy SqueezeMobihttp://www.warriorplus.com/w/v/b68mpg/restaurant

Crank Up Your Revenues

• The mobile web is the fastest growing communication channel in history

• Soon it will be the Mobile Web that will be the #1 source of information in the world!

• You need to monetize this!

Mobile Graphics courtesy SqueezeMobihttp://www.warriorplus.com/w/v/b68mpg/restaurant

Crank Up Your Revenues

• People on the go and tourists frequently use their smartphones to find a place where they can eat

• Mobile will allow you to have all these hungry bellies marching to your restaurant!

• Having a mobile presence is not an option any more!

Mobile Graphics courtesy SqueezeMobihttp://www.warriorplus.com/w/v/b68mpg/restaurant

Customer Engagement

• Be connected to your customers anywhere and anytime!

• Customers can:– take advantage of your specials and

coupons– opt-in for coupons or event

information in your restaurant– make a reservation– and much much more!

Mobile Graphics courtesy SqueezeMobihttp://www.warriorplus.com/w/v/b68mpg/restaurant

Enhanced Experience

• Modern customers want an easy experience– In the restaurant– On the web– From their smartphone

• Forward-thinking restaurants are adding diet and calorie information to their online menus

Customers as brand advocates

• 67% of mobile web viewers are more likely to recommend your restaurant than desktop viewers

• Younger customers prefer the mobile version of your site

The Art Of Not Missing Out On Business

• Mobile marketing represents a great opportunity to all restaurants

• Your customers are on the move.– They might be just around the

corner but will they know about you?

• Get those last minute customers by going mobile!

The Art Of Not Missing Out On Business

• Remember customers want to interact with you just as much as you want to interact with them

• Not having a mobile optimized site will drive people on the go away from you

• Your competitors are going mobile• So stay competitive!

Mobile Landing Pages

Mobile Landing Pages

• Why use a mobile landing page when you can have a full-blown mobile version of your website?

• When customers are visiting your site they leave no trace – you can’t tell anyone was ever there

• You need to capture the contact information of these potential customers

• Here is why…

Make A List Of Your Customers

• A landing page is an effective and simple way of gathering a potential customer’s contact information

• Create a landing page with a special offer in exchange for an email or a phone number

• Give away freebies & capture their info!

• It will pay back!

Spread The Word

• Now you have a list of your regular and potential customers!

• Don’t spam, offer value!• They will keep on coming

back!• Your revenues will go

through the roof!

Social Media

Social Media

• Social Media is here to stay

• It is a relatively inexpensive marketing tool

• Particularly useful for smaller businesses that cannot afford big marketing campaigns

• Social Media doesn’t cost money, only time

• Resistance to Social Media is futile!

Compete

• Your competitors are already making it big in the Social Media world

• If your business does not have a social media presence you will miss out on revenues

• Your competitors are engaging customers using Social Media. It’s time to compete!

Get Involved

• Social Media is not just about creating a Facebook Fan page

• Active management is essential• Listen to your customers’ feedback• Converse with your customers• Build rapport

Be User Friendly

• Link your Social Media pages with your site

• Don’t depend on customers to hunt down your Social Media themselves – more than half are sure to give up!

• Place links front and center so no one will miss them!

• Make it easy for them to refer you

(or like you)

Rewards

• Reward all those that take time to write you positive referrals

• Rewards will incentivize others to join in!

• Create a snowball effect with positive referrals and dominate your competitors!

• Offer discounts, free drinks or special treatment like preferred seating to all those who recommend your restaurant

Improve

• Analyze both good and bad feedback gathered from Social Media

• Keep the good and fix the bad

• The customer’s point of view is important and their feedback may be invaluable!

Branding

• Social Media is great for creating your brand!• Make your brand known to the whole world!• Attract not only locals but also people from

other cities and countries!

Options

• There are many social media platforms…too many in fact…

• It might be overwhelming at first for restaurants that are just starting out with Social Media

• Here is what we recommend!

acebook

Facebook Fan Pages

• Facebook is the most popular social media platform

• Facebook Fan Pages are a great way to collect feedback from your customers

Facebook Is Big

• There are currently over 900 million users on Facebook

• Crowd builds even bigger crowd

• Start attracting people now!

Spread The Word

• Spread your brand!• Spread information

about your special events and offers!

• Facebook allows you to choose your target audience– Use that to effectively

drive customers to your business

Reputation

• Collect feedback from your customers and respond to their questions

• Raise your responsiveness –improve your reputation!

• Thousands of fans will provide you with the reputation and a promotional channel to boot!

Build Relationships

• Facebook Fan Pages are an amazing opportunity to build relationships with your customers

• Make your fan page less about you and more about your customers

• Don’t spam – let your promotions be of value to others

• Facebook Fan Pages are an amazing opportunity to build relationships with your customers

YouTube

YouTube

• YouTube is the second largest search engine in the world

• Having a YouTube Channel helps your SEO

• Combine Facebook with YouTube to drive even more traffic

Turn It Into A Video• Turn your events and advertisements into a

video!• Stream your cooks making food and show it to

customers• Everybody likes videos – get your customers

excited!

Google Owns YouTube

• You might not be aware but Google bought YouTube

• Creating a YouTube channel will instantaneously increase your SEO

• Use video to score higher in Google’s search results!

Promotion & Branding

• YouTube isn’t just for watching cute kittens• Every big company and most small businesses

have a YouTube channel• You need to compete!• Do you want to lose to that Chinese restaurant

across the street just because they have a YouTube channel and you don’t?

Your Own Broadcast

• A good video gives a better impression than any photo

• YouTube is like a personal TV station – broadcast your advertisements for free to the whole world!