Monitor & Measure Metrics

Brought to you by:The BCIT Centre for Social Media in Business &

BCIT’s Peter Thompson Centre for Venture Development

Full Presentation: http://j.mp/bcitwebinar Content by: Kemp Edmonds

Thanks to M2O.ca for helping to develop BCIT’s new studio

Welcome to BCIT’s Virtual Business Hub!

• This studio is available for rent - 604-412-7651 for more information

• We'll be broadcasting our monthly webinar – bcit.ca/vent0051

• The studio will also broadcast part-time studies

On The Menu Today

• A Framework• Front End• Back End• Basic Metrics• Advanced Metrics• Monitoring on the Cheap• High End Monitoring

Large original sized image for download: http://kempe.me/monitoryourweb

Front End• Google URL Builder– ?utm=

• URL Shortened (bit.ly, j.mp, ow.ly, etc)

• Setup an RSS feed for your blog and email newsletter

• Setup monitoring

• Email: Constant Contact ($) and Mail Chimp (Free)• Set your hyperlinks on emails

http://bcit.ca/business/socialmedia

Google URL Builder

Find the tool at: http://j.mp/googleurlbuilder

URL Shortened for Tracking

Use a URL shortener that tracks country, time and referrer: http://j.mp, http://bit.ly, http://ow.ly

Hyperlinks vs. Links

• HyperlinkedLink: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10

• Shortened – http://j.mp/bcitptsLink: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10

Setup Monitoring

• Google Alerts – Use “OR”• Social Mention – Use “OR”• Facebook Public Search• Monitoring Twitter:– Hootsuite– Tweetdeck– Search.twitter.com– Tweetbeep

The Back End

Back End Monitoring

• Goal Setting• Campaigns (URL Builder)• Metric Monitoring• Funnel Visualization• Site Overlay• Facebook Pages: http://facebook.com/insights• Facebook Ads: http://facebook.com/ads • YouTube & Flickr Metrics

Basic Metrics

• Visits – Pageviews – Page/visit• Unique Visitors• Time on Site• Bounce Rate

Goal Setting

• > 5 minutes time on site• Conversion – Sign-up, Registration, etc.• > 5 pageviews/visit

• Increase Traffic from social site X by Y%• Decrease Bounce Rate by X%

Metric Monitoring

• Check when changes are made to the site– Time on site– Bounce Rate

• Check campaigns midway• Monitor during Marketing pushes– % New Visits– % Unique Visitors– Goals

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Site Overlay

Advanced Social Media Metrics

• Share of Voice – Brand Mentions/Brand + Competitor Mentions

• Audience Engagement– Comments, Likes, Shares, etc./Total Views

• Conversation Reach– Total People Participating/Total Audience

Exposure• Sentiment (Check out SocialMention.com)

More Advanced Social Media Metrics from the Altimeter Group: http://j.mp/moresocialmetrics

Monitoring on the Cheap

• bit.ly or j.mp• Google URL Builder• Google Analytics• Grader.com – hubspot.com• Google Alerts• Tweet beep & Social Mention• Count your company’s mentions by hand…

Google URL Builder: http://j.mp/googleurlbuilder Google Analytics: http://analytics.google.com, http://grader.com, http://hubspot.com, http://alerts.google.com, http://tweetbeep.com,

http://socialmention.com.

High End Monitoring

• Radian6• Sysomos• Hootsuite Premium• Chartbeat – Real Time Monitoring

Questions?

For further information Kemp_Edmonds@bcit.caOr by Twitter: http://twitter.com/kempedmonds

Learn more at BCIT

See our new site for more information on courses in social media and custom training:

http://bcit.ca/business/socialmediaLearn more about the programs offered by the

Venture development Centre here:http://bcit.ca/business/venture

Thank You!