My initial ideas

A slow motion, panning effect is used her to really highlight the actors face as well as their clothing line. This is an effective way to showcase the models clothes as it gives it a more refreshing way to present the clothes, where as if it was a simple medium shot , it would disengage the audience from the clothing, as the actors/ models would come across as stiff and motionless in the moving film. Thus I do think that this was a good outlook, on the look book of the Burberry clothing range.

The Burberry advertisement starts with the opening credits of the fashion label logo “Burberry” streaming across the screens as the models appear to be carefree and relaxed during the duration of the video opening.

Close up are used throughout the duration of the film, in order for the director to help showcase their clothing range.

A slow reverse zoom, here in a way for the audience to see the Burberry clothing , by the director elongating the shot, it really sets the scene of scene , as keeps the audience engaged rather than disengage them.

Burberry The model “Jamie, Campbell Bower” wears a pastel pink duster coat, paired up with lime green and dress trousers.