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Group MembersNAMES ROLL NO
MADHURI KANKHERIA 11B419
HEENA SHAIKH 11B447
RUCHA KULKARNI 11B426
NEHA KOLIYA 11B423
POOJA CHAVAN 11B409
SUPRIYA SANAS 11B444
PRIYANKA 11B451
SHASHANK SHIRSAGAR 11B425
Attractiveness of rural market
Rural markets have become the new targets to corporate enterprises for two reasons :
1. Urban market has become congested with too many competitors.
2. The market have reached a near saturation point.
Some Small FMCG Products
• Shampoo
• Detergent
• Hair oil
• Fairness cream
• Soap
• Toothpaste
• Shaving cream
How the Perception is changing….
• A Clay Potter from the western state of Gujarat, invented low-cost refrigeration called “Mitti Cool”.
• A Farmer invented a motorcycle-driven ploughing machine for fields in a drought-hit region where most farmers could barely afford tractors or bullocks
• Earlier there was complacency with the resources that were available to a person and; his limited working knowledge
• A Farmer or Clay Potter continued to produce the same kind of products with the same techniques taught to them by their forefathers
AFFORDABLE PRICES
1. Nestlé's Brand o Maggi At Rs 5
o Kitkat At Rs 2
2. Godrej Consumer Productso Cinthol
o Fairglow
o Godrej no 1 (50 gm at Rs 5)
3. Cavinkare’s brando Chick at Rs 17 of 100ml
4. Hamam at 3.25
Lets look at few figures to understand the growing Rural Education Trend
• In 2011-12, about 80k rural youngsters were being professionally trained across sectors by Govt. of India
• About 25% of Colleges offering degree courses are operational in 5 -10kms radius of the villages
• As much as 10 different institute brands , offering vocational courses, operate in a semi urban town
• There are more than 52 million active Internet users in rural India
• Out of 1,20,591 total schools that have computers, 74% are located in rural areas.
• About 22% of the children in the age group of 6 – 14 years are enrolled in private schools
How the Education Perception is changing….
• Earlier, the learning was limited to developing knowledge basis family occupation
• Family traditions were taken forward for pursuing a career
• Parents aspire & invest for their child to become
skilled professionals & not just a worker or a farmer
• Youth gives due importance to learning new skills
for obtaining a job or enhancing business
How the Education Market is evolving….
More & More Educational Institutes are coming in existence in Rural & Semi-urban towns
Digitized Way of Teaching
• Digitized Way of Teaching is picking up in rural & semi urban towns as well
• Live Video Conferencing, Interactive sessions help the students learn by viewing live video sessions
• Educomp & IndiaCan are extending this technology to rural & semi urban towns as well