OBM Hello New Media

• 1. Goodbye Traditional Advertising Hello New Media October Business Month Presentation by Assoc. Prof. Bill Wade School of Creative Arts and Humanities October 12, 2009

2. 3. Overview for Today

• Introductions & Disclaimer

• My Background DOME

• Defining Terms

• Media Convergence

• Dynamic Versus Static Advertising

• Social Networking

• Online Video

• Mobile Devices

• Geo-Spatial Referencing

Sourcehttp://www.conversationagent.com/images/2007/11/18/yournewmedia001_3.jpgretrieved Oct 2009 4. Sounds ofSubarctic Photos courtesy of Leslie Leong 5. Borealis Photos courtesy of Leslie Leong 6. Music 7. Logo n Trees Sponge 8. Shadowland 9. Midem 10. Using Online Strategies

• domepro.com

11. Using Online Strategies 12. Using Online Strategies

• MP3.com

• Licensemusic.com

13. Using Online Strategies

• MySpace.com/domepro

14. To SAE Lifelong Learning The Learning Never Ends 15. Uses of Online Marketing

• Brand Specific Website

• Promotional Website

• Display Ads

• Social Networking

• Viral Ads

• Staying Top of Mind

• Attention Currency

• Lead Generation

Sourcehttp://www.slideshare.net/sidharthrao/webchutney-digital-media-outlook-report-2009-1669511?src=related_normal&rel=1641642Retrieved Oct 2009 16. Definitions: New Media

• Phrase used to distinguish digital media forms from old media forms such as newspapers, magazines, radio and television.

• Now living in a new economy with new media all around us.

• Digital devices are now part of the everyday experience of most people.

Photo courtesy http://www.flickr.com/photos/mattjb 17. Definitions: New Media

• A term meant to encompass the emergence ofdigital ,computerized , ornetworked informationandcommunicationtechnologies in the later part of the 20th century.

• From wikipedia

Sourcehttp://www.smh.com.au/news/web/hsc-to-run-wikipedia-course/2008/05/26/1211653895427.htmlRetrieved Oct 2009 18. Very Hard to Predict 19. New Media/ Old Media Sourcehttp://kara.allthingsd.com/files/2009/09/54959_4_1-3.gifRetrieved Oct 2009 20. New Media/ Old Media Sourcehttp://www.guardian.co.uk/uk/interactive/2008/apr/18/googlerevenueRetrieved Oct 2009 21. 5 Key Issues: New Media For Businesses

• Acquisition

• Conversion

• Activation

• Retention

• Referrals

22. Convergence Cartoon 23. Definitions: Convergence

• Technological convergence is the trend of technologies to merge into new technologies that bring together a myriad of media.

• While historically, technology handled one medium or accomplished one or two tasks, through technological convergence, devices are now able to present and interact with a wide array of media.

Sourcehttp://www.wisegeek.com/what-is-technological-convergence.htmRetrieved Oct 2009 24. Global Village

• A phrase popularised by the Canadian media sociologist Marshall McLuhan to describe the social effect of convergent technologies.

• The golden Age of the Internet officially ended after September 11 2001 when the surveillance society kicked in.

• From 9/11 there has been a continuous rise in surveillance of digital technologies (Hirst and Harrison 2007).

25. Dynamic vs Static Advertising

• The metaphor of advertising fireworks vs social bonfires

• See:http://www.slideshare.net/gamages/advertising-fireworks-social-bonfires

• From John V. Willshire

26. Dynamic vs Static Advertising 27. Learning from the Best Sourcehttp://www.aimia.com.au/i-cms?page=5673 Retrieved Oct 2009 28. Mobile Usage / Advertising

• Mobile Proliferation

• Availability

• Obligation

• Collision

• Shared Narratives

• I Share, therefore I Am

• Note how advertising is embedded in the video

29. Mobile Usage / Advertising 30.

• Geo Referencing

• The Bionic Eye

• Place as tag

• Convergence of real experience with augmented experience

Mobile Usage / Advertising 31. Data Mining Collins, Christopher;Carpendale, Sheelagh; and Penn, Gerald. DocuBurst: Visualizing Document Content using Language Structure. Computer Graphics Forum (Proceedings of Eurographics/IEEE-VGTC Symposium on Visualization (EuroVis '09)), 28(3): pp. 1039-1046, June, 2009. 32. Aggregating Media

• Photosynth

• Aggregating known images

• Pixel clusters

• Tagging

• The next BIG tag

• • Georeferencing

Sourcehttp://axspot.files.wordpress.com/2008/11/synthlayout.jpgretrieved Aug 30, 2009 33. The National Broadband Network

• 100 Mb /sec

• Fibre To Homes

• Tasmania 1 st

• $43 Billion

• Government Built

• What myths and promises does the NBN perpetuate?

Sourcehttp://www.computerworld.com.au/nbn/retrieved Aug 30, 2009 34. Questions / Discussions

• What strategy is youryour business trying?

• What is working for you?

• What do you need to learn more about?

• Thoughts / Reflections

• Questions?

Sourcehttp://www.independentcritics.com/images/thirteen%20conversations%20about%20one%20thing%20SPLASH.jpgRetrieved Oct 2009 35. Ending Cartoon 36. Contacts

• [email_address]

• 08 8946 6419 (PA)

• This Presentation will be at:

• Slideshare.net/billwadecdu

• URLs

• del.icio.us/wcwade

• (tag OBM)