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Kalampaka Senior High School

EYEEnterprising

Young Europeans

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Who we are:

Papageorgiou ElizaPappas KostasXanthis BillMessiari Christina

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Marketing plan

…after planning the product, it’s time to organize and create the

marketing strategy for our company…

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Marketing Plan

The main idea of the marketing plan is to launch our product to the Market and the consumer.

For this, we need to consider the 4P theory.

Marketing Plan

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Marketing Plan: Product

The benefit for the customer from buying our product should be considered first.

and detailed research in this area is important.

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Marketing Plan:Price

The next important “P” is the pricing strategy.

If we set the price too high, we might face a stronger resistance from the market in buying the product.

If we set the price too low, we might create a negative low-quality image for the product.

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Marketing Plan: Price

Our product will cost about 3,50 € . After two years our profit will be 124,30 € with estimated sales of 230 units.

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Marketing Plan: Place

The word place indicates where our product should be sold so that customers can easily purchase it.

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Marketing Plan: Promotion

Promotional Proposal Cater for hotels Create an appealing logo Inform customers about alternative ways of using

olive pasta Make a food related celebrity the central face of our

campaign

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Marketing Plan: Promotion

Sponsor cooking/food TV shows Organize cooking competitions Participate in bazaars and other community festivals

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Marketing Plan: Promotion

Promote through Facebook ,Twitter etc. Advertise on TV, internet and in press

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Marketing Plan: Promotion

Promote in supermarkets Make offers including handy freebies with purchase Cooperate with other established, successful brands

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Thank you