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What is GroupSmack??o
o Web service to determine how good groups are at something on a per capita basis. Or, the way to assign bragging rights.
o Platform for brands to launch competitions around their products.
The Burning Problem• Everyone has pride of place and group
spirit, but there are…• 100 million groups built around causes-
but no way to track and display what they’re doing
• If I’m a group, company, cause- where do I go to measure and show what I do?! Prove the good I do? Leverage competition….
(http://www.inc.com/magazine/20100701/how-to-incorporate-badges-into-your-website.html)
So let people track what they do and display it by group!
Imagine…o Seattle wants to finally take the title “Soccer City USA” from Portland... o DC thinks it’s a bigger bicycle town than Portland…
o What group can reduce the most GHG emissions? Has the fastest commute?
o Company X wants to promote internal donation drives, safety campaigns or…
Where do you rank?
Our system would rank anything o A claim or boast is made.
o Users take a side and report their metrics or cast their vote.
o We track and display data for the world to see.
Where do you rank?
Automatically invite friends and send out a Tweet. This is very important.
Where do you rank?
Monetizing
o Fee to incorporate products into challenges (e.g. Sexiest city? Axe Body Spray…)
oSelling data and rankings
oNetwork Ads
Where do you rank?
What’s the value for sponsors?
oChallenges directly generates sales and buzz.
oMonetizes primal urge to win
oGroup challenges built around products is untapped channel.
Where do you rank?
Market SnapshotMarket SegmentMarket Segment Example AccountExample Account Example Competition-PromotionExample Competition-Promotion
RetailRetail H & MH & M Most summer teesMost summer tees
Food Food McDonald'sMcDonald's Healthiest- Biggest purchasers of Green Salad Healthiest- Biggest purchasers of Green Salad
SportsSports12th Man - Seattle 12th Man - Seattle SeahawksSeahawks
Best football fans in the NFL- via ticket sales, Best football fans in the NFL- via ticket sales, polling and evidence polling and evidence
EducationEducationPublic Interest Public Interest Research GroupResearch Group Highest funding per schoolHighest funding per school
GovernmentGovernmentNational Institute of National Institute of HealthHealth Most flu shots Most flu shots
GamingGaming EA SportsEA Sports Highest average score on Call of Duty 2Highest average score on Call of Duty 2
MediaMedia Travel ChannelTravel ChannelMost participants in food eating contests (like Most participants in food eating contests (like Man v. Food)Man v. Food)
MusicMusic LiveNationLiveNation Most music-going city via concert attendance Most music-going city via concert attendance
InternetInternet YouTube/TwitterYouTube/TwitterMost views for homemade music videos/Biggest Most views for homemade music videos/Biggest retweeting cityretweeting city
Travel/VacationTravel/Vacation Hyatt HotelsHyatt HotelsMost well travelled town in America via Hotel Most well travelled town in America via Hotel visitsvisits
ArtsArts
Foundation for the Foundation for the Advancement of the Advancement of the ArtsArts Most support for local theatreMost support for local theatre
PhilanthropicPhilanthropic Red CrossRed Cross Which corporate citizen donates most blood?Which corporate citizen donates most blood?
EnvironmentEnvironmentEnvironmental Environmental Defense FundDefense Fund Greatest per capita emissions reductionsGreatest per capita emissions reductions
Blogger/Average JoeBlogger/Average JoeWeAreNeverFull- Food WeAreNeverFull- Food bloggerblogger
Biggest foodies via # of dishes and food Biggest foodies via # of dishes and food commentatorscommentators
CinemaCinema FandangoFandango Biggest movie buffs via attendanceBiggest movie buffs via attendance
HealthHealth Gold's GymGold's Gym Most fit city in America via gym membershipMost fit city in America via gym membership
Where do you rank?
