Packaging & labeling in food industries

PACKAGING & LABELING IN

FOOD INDUSTRIES

NAVEEN KUMAR P1DS09MEM12II Sem, M.Tech

(MEM)

Contents1. Introduction2. Definition - packaging3. Types of packaging4. Objectives of packaging5. Consideration for packaging6. Definition – labeling7. Objectives of labeling8. Case Study9. Packaging & Labeling machines10. Symbols 11. Research Literature12. References

Introduction

Most physical products must be packaged and labeled. Some packages such as coke bottles are world famous.

Many marketers have called packaging as fifth P, along with price, product, place and promotion.

PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P

Definition

PackagingPackaging is the science, art and technology of

enclosing or protecting products for distribution, storage, sale, and use.

Packaging is the activities of designing and producing the container for a product.


Types of Packaging

1. Primary packaging The material that

first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.


Types of Packaging

2. Secondary packagingSecondary packaging

is outside the primary packaging, perhaps used to group primary packages together.


Types of Packaging

3. Tertiary packagingTertiary packaging is

used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.



Primary package

Secondary package

Tertiary package

Objective of Packaging

1. Physical protection The objects enclosed

in the package may require protection from, among other things, shock, vibration, compression, temperature etc.Eg : Egg, Bottles



2. Barrier protectionA barrier from

oxygen, water vapor, dust, etc., is often required. Controlled atmospheres are also maintained in some food packages, keeping the contents clean & fresh.Eg: Fruits, Vegetables



3. Containment or Agglomeration

Small objects are typically grouped together in one package for reasons of efficiency. Eg: Chocolates, Biscuits



4. MarketingThe packaging and

labels can be used by marketers to encourage potential buyers to purchase the product. Package graphic design and physical design have been a important phenomenon.Eg: Chips, Biscuits



5. SecurityPackages can be

made with improved tamper resistance to deter tampering and also can have tamper evident

features to help indicate tampering.Eg: Coke drinks, water bottles



6. Convenience Packages can have

features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing, and reuse.Eg: Sauce, Jam



7. Portion control Single serving

packaging has a precise amount of contents to control usage. Commodities can be divided into packages that are a more suitable size for individual households.Eg: Milk, Ice creams


Consideration for packaging

1. Prevention - Use packaging where needed

2. Minimization – Minimize mass & Volume

3. Reuse - Encourage reuse of packages

4. Recycling - Reprocess materials into new products

5. Disposal - Use disposable, eco-friendly packages


Definition

LabelingLabeling is any written, electronic, or graphic

communications on the packaging or on a separate but associated label.

Display of information about a product on its container, packaging, or the product itself.


Objective of Labeling

1. Brand IdentificationLabeling helps in the

identification and principal place of business of the person by or for whom the prepackaged product was manufactured, processed, produced or packaged for resale



2. Description Labels provide the

information regarding the food product. It describes the contents, nutritional values, cost, product usage methods, shelf life etc



3. Promotion Finally labels helps

in promoting the product through attractive and bright graphics replacing paper labels glued on cans and bottles.


CASE STUDY : TETRA PAK


Tetra Pak can be traced back to Akerlund & Rausing (A&R), a packaging company established in 1920 by Ruben Rausing (Rausing) and Erik Akerlund.

Tetra Pak is a Swedish packaging and processing solution providers for food manufacturers across the world

In 1956, had created milk & ice cream packages, then decided to create packages for other liquid foods

They began working towards Aseptic Packaging technology


Tetra Pak brought out many more innovative products that catered to the changing needs of customers, retailers and manufacturers

In 1997, the company introduced three packaging ranges: 1. Tetra Prisma Aseptic.2. Tetra Wedge Aseptic.3. Tetra Fino Aseptic. They differed only in shape.


Created a huge impact in packaging and labeling industry.

Tetra Pak's tetrahedron packaging systems revolutionized the beverage manufacturing industry.

In December 2002, the company began offering packaging solutions for dry fruits, cereal, sugar, confectionary and pet food.



TETRA FINO

TETRA PRISMA TETRA WEDGE

TETRA GEMINA


TETRA BRIK

TETRA RECART

TETRA CLASSIC

TETRA TOP

Packaging & Labeling Machines

The choice includes:1. Technical capabilities. 2. Labor requirements.3. Worker safety.4. Maintainability.5. Serviceability.6. Reliability. 7. Capital cost.8. Floorspace.



Symbols


Symbols

Poly Ethylene Terepthalate

Use no clamps Use clamps Use no hooks

Avoid sunlight Fragile Avoid water This side Up

30

Symbols

PACKAGING & LABELING IN FOOD INDUSTRIES

31

Symbols


Vegetarian Non-vegetarian

Future Trends


Future Trends

PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR

Future Trends


Future Trends


Research Literature1. Packaging Research in Food Product Design and Development

Published Online: 28 Sep 2009Author(s): Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires DelizaPrint ISBN: 9780813812229 Online ISBN: 9781444319330http://www.researchmethodsarena.com/food-packaging-science-and-

technology-9780824727796

2. Overview of Food packaging researchAuthor : P.A BiacsAffiliation : Central Food research institute, HungaryPublished in : Food Additives & Contaminants (Issue 6 & 7)Pages : 537-543http://www.informaworld.com/smpp/content~db=all~content=a907636 602


Research Literature3. Earth Friendly wrappers

Resource : Food packaging research with technology development

Author : Dawson, Paul. LDate : May 01,1998https://www.highbeam.com/reg/reg1.aspx?origurl=/doc/1G1-20793296.html&full=yes

4. Impact of Packaging & Labeling on consumer researchISSN: 1944-0057 (electronic) 1944-0049 (paper) Publication Frequency: 12 issues per year Publisher: Taylor & Francis http://www.informaworld.com/smpp/

title~db=all~content=t713599 661


http://www.informaworld.com/tandf

References1. http://www.food.gov.uk/foodlabelling/researchandreports/2. http://www.tetrapak.com3. http://www.inspection.gc.ca/english/fssa/labeti/guide/ch2e.shtml#a2_34. http://en.wikipedia.org/wiki/Packaging_and_labeling5. http://www.icmrindia.org/casestudies/catalogue/Marketing/

MKTG065.htm6. http://www.stumbleupon.com/su/5qbvPc/www.lostateminor.com/

2008/12/02/paper-water-bottle/7. http://www.shelfimpact.com/archives/2007/09/

technology_brand_name_and_pack_1.php



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Packaging & labeling in food industries