PRESENTED BY:SUNIL KUMAR M

MBAL2027

SEMINAR ON

FOOD PACKAGING AND LABELING

SEMINAR TEACHER:DR. B. M. SHASHIDHARA

MAJOR ADVISOR:DR. G. N. NAGARAJA

PACKAGING

According to UK Institute of Packaging,

“A co-ordinated system of preparing goods for transport, distribution, storage, retail and end use”

“A techno-economic function aimed at minimizing costs of delivery while maximizing sales”

India’s Rs 65,000 crore packaging industry is expected to grow at 18-20% to reach Rs 82,500 crore by 2016.

India’s per capita consumption of packaging is only 4.3 kg per person per annum, as against Germany’s 42 kg and China’s 20 kg, which is very low compared to global standards.

The food and beverage and pharmaceutical segments occupy the largest share in the packaging industry, accounting for 85 per cent and 10 per cent, respectively.

INDIAN PACKAGING INDUSTRY

WHY FOOD PACKAGING?

Changing demographic trends such as,

UrbanizationIncreasing incomesWomen in the workforceNuclear familiesSingle person households

Functions of Packaging

1. Promoting and Selling the Product

2. Defining Product Identity

3. Providing Information4. Expressing Customer

Needs5. Ensure Safe Use

6. Protecting the Product

1. Promoting and Selling the Product

Attractive, colorful, and visually appealing packages have promotional value

A well designed package is a powerful selling device because it helps the product stand out from its competitors

2. Defining Product Identity Packaging is sometimes

used to promote an image such as prestige, convenience, or status

Can be a crucial part of the marketing strategy, particularly in advertising

3. Providing InformationGives customer useful

information on:directions for using the

productits contentsproduct guaranteesnutritional valuepotential hazards

4. Expressing Customer Needs

When designing packages, companies analyze customer lifestyles and create packaging that meets their needs for size and convenience

Packages often come in various sizes Family size Single serving

5. Ensure Safe Use

Proper packaging helps to eliminate potential injuries or misuse of a productFormerly glass containers are

now plasticChildproof capsTamper resistant packages

Blisterpacks – packages with preformed plastic molds surrounding individual items arranged on a backing

6. Protecting the ProductMust protect during shipping, storage, and

displayPrevent or discourage from tamperingPrevent shopliftingProtect against breakage and spoilage

REGULATIONS

The packaging laws and regulations affecting food products are mainly covered under the

Standards of Weights and Measures Act, 1976

Standards of Weights and Measures (packaged commodities) Rules, 1977

The AGMARK Rules relate to the quality specifications and needs of certain agricultural products.

The Prevention of Food Adulteration Act 1954 The Fruit Product Order 1955 The Meat Food

Product Order 1973 The Vegetable Oil Products (Control) Order 1947 The Edible Oil Packaging (Regulation) Order 1948 The Solvent Extraction Oil. Deoiled Meat and

Edible Flour (control) Order 1967 The Milk & Milk Products Order 1992 Infant Milk substitute, Feeding Bottles and Infant

Foods Act 1992

REGULATIONS (Cont…)

FOOD SAFETY AND STANDARDS ACT, 2006

FSSA will be aided by several scientific panels and a central advisory committee to lay down standards for food safety.

The law will be enforced through state Commissioners of food safety and local level officials.

Everyone in the food sector is required to get a license or a registration which would be issued by local authorities.

Every distributor is required to identify any food articles to its manufacturer, and every seller to its distributors

Food Safety and Standards Authority of India

FSSAI is an agency of Ministry of Health and Family Welfare, GoI

Responsible for protecting and promoting public health through the regulation and supervision of food safety.

established under the Food Safety and Standards Act, 2006 which is a consolidating statute related to food safety and regulation in India

The agency also has 5 regional offices located in Delhi,Guwahati, Mumbai, Kolkata and Chennai, 4 referral laboratories and 72 local laboratories located throughout India

Labeling Food labeling is a

• tool to promote and protect public health by providing accurate nutritional information.

• an instrument of marketing and product promotion.

• label can reduce the information problem between producers and consumers, while also reducing search costs for consumers.

labeling is any written, electronic, or graphic communications on the packaging. A panel found on a package of food which contains a variety of information about the nutritional value of the food item.

Objective of labeling • Brand Identification • Description • Promotion

Cont…

labeling

Main function is to inform customers about a product’s contents and give directions for use

Protects businesses from legal liability if someone is injured while using the product

Three Kinds of Labels

1. Brand Label – gives brand name and trademark or logo

2. Descriptive Label – give information about product use, construction, care, performance, and other features

3. Grade Label – states the quality of a product

FOOD SAFETY AND STANDARDS (PACKAGING AND LABELING) REGULATIONS, 2011

General Requirements:

1. Every pre-packaged food shall carry a label containing information.

2.The particulars of declaration required under these Regulations to be

specified on the label shall be in English or Hindi

3. Pre-packaged food shall not be described or presented on any label

or in any labeling manner that is false, misleading or deceptive or is

likely to create an erroneous impression regarding its character in any

respect;

4. Label in pre-packaged foods shall be applied in such a manner that

they will not become separated from the container.

The disclosure of information on food labels in India is primarily governed by the Prevention of Food Adulteration Act of 1954, which focuses mainly on basic product information with less emphasis on health and nutritional information.

Recent amendments regarding packaging and labeling of food under part VII of the Prevention of Food Adulteration Rules of 1955 mandate the disclosure of health and nutritional claims on food labels along with basic information.

Chapter IV, paragraph 23 of the FSSA clearly states that no person shall manufacture, distribute, sell, or expose for sale, nor dispatch or deliver to any agent or broker for the purpose of sale, any packaged food product that is not marked and labeled in the manner specified by regulation.

Contents in a food label

As per the Indian Regulations a food label must have

1. Product name and category of food

2. An ingredient list in descending order of weight

3. Logo for Vegetarian / Non Vegetarian Food

4. Nutrition facts panel or information which includes energy, protein, carbohydrate (sugars) & fat

5. The shelf life (Use by or Best before date)

6. Storage conditions

7. The name & address of the manufacturer, packer and / or seller

8. The country of origin (in case of imported foods)

9. The weight

10. Instructions for use.

Health claims establish a relationship between a food & disease or medical condition.

For example claims like ‘Good for Heart’, ‘Good for Growing Children’ etc.

Nutritional claims quickly inform a consumer of nutritional value of a product for example ‘Low Fat’ or ‘Zero Cholesterol’.

Certain categories of food are exempted from the labeling requirements

For example, foods served in hotels, hospitals, by vendors like Halwaii's etc.

Other food products include raw agricultural commodities like rice, wheat, cereals, sugar, salt, non-nutritive products like tea, coffee, spices, processed and pre-packaged assorted vegetables and fruits, products that comprise single ingredients like papad, pickle.

Labeling of food containing genetically modified (GM) content

On January 1, 2013 India joined a select band of countries where food containing Genetically Modified (GM) content must be labelled as such. The Legal Metrology (Packaged Commodities) Rules, 2011, say "every package containing the genetically modified food shall bear at the top of its principal display panel the letters 'GM'."

The packaging industry is the world’s third largest industry sector, next only to food and petrochemical industries. It is also among the top five industries in almost all countries, with its annual growth rate of 3-5%, which is a range even higher than the GDP’s growth rate in almost all countries.

Present day innovations and responses to changing consumer preferences and demands have extended functions of packaging from mere protection to include promotion, information, convenience, initiation and handling.

Packaging becomes an added P to the 4 Ps of marketing (product, price, place, promotion), particularly in terms of facilitating branding, product differentiation and identity which is best communicated at the point of purchase

Conclusions

Major players