A presentation give by myself and Kevin Dando from National PBS HQ on "Moving Beyond Social Media 101" in the community broadcasting space. Check out more of it by searching #PBSam on Twitter.
- 1. Beyond Social Media 101
2. Tips & Tricks for the Beyond Social Media 101
Audience
3. YouTube
- Put your Web sites link at the very beginning of the video
description.
- Regarding YouTube comments:westronglyrecommend either not
allowing them or turning on comment moderation. Do NOT let comments
go in to your YouTube channel unmoderated.
- Consider TubeMogul for syndicating your video. (Can schedule
video uploads, helpful metrics and more.)
4. Facebook 5. A troubling recent development for those who
oversee Facebook pages: community pages Dont linkonlyto content on
your stations page from Facebook. What else would your pages
fans/likers be interested in? Your page will be seen as more
hospitable if its not an endless hype machine for one Web site. Ask
open questions. Generate a discussion. Your community wants to help
and talk to you. 6. Facebook 7. Miscellaneous
- Does your site use Google Analytics? Be sure to campaign tag
any links you have from social media sites. Learn more about this
by searching for URL builder on Google. Its the top link.
- Use URL shorteners to help track clicks. (PBS uses bit.ly)
- PBSs Social Media Policy for Employees is in the works
- Watch for location-aware services like Foursquare and Gowalla.
Big, big implications (and opportunities) for both local stations
and producers.
8. What Were Watching (and you should be, too): Location Aware
Services Like Foursquare, Gowalla and Brightkite)
- Putting aside the major privacy concerns, there could be some
promising local station opportunities with these services.
- These services have very limited use now. But that will change
when.
- Facebook or Twitter launch location-aware check-in capabilities
allowing users to share their locations in status updates.
(Facebook may launch this functionality as soon as this week.)
9. Twitter
- Were big fans of CoTweet to manage Twitter messaging. (You can
use it to schedule tweets, manage incoming @ messages, assign
people to respond to specific tweets and more. Its free.)
- An extremely handy site for all things
Twitter:http://oneforty.com/We especially recommend essential
Twitter tools for the PR professional.
- Perhaps obvious, but check search.twitter.com for specific
keywords, to monitor conversations on topics you care about.
10. Station Recommendations/Questions
- Steal our stuff -- let PBS do the heavy lifting watch
(subscribe to) PBSs YouTube, Twitter and Facebook pages steal our
language and posts and put them on your own pages
- Take the temperature watch the PBS Facebook page to see
reactions to various posts.See a post with 400 likes and 200
comments? Thats worth checking out.
11. Let me ( [email_address] ) know when you have something you
want to promote locally via PBSs Facebook page. Monitor, monitor,
monitor watch what people are talking about & sharing, both on
Twitter and Facebook Would you be interested in a Facebook group
oriented toward marketing & communications exclusively for PBS
& local stations? Let us know and well add you to the list when
it launches. 12. PBS Resources
- Use PBS Engages tools/best practices guides (contact Amy Baroch
( [email_address] ) for more information.
- PBS Webinars for stations and producers
- Check out the PBS Interactive Booth
13. Questions? Contact Kevin Dando /[email_address]
facebook.com/kdando twitter.com/kdando 14. PBS :No Country for Old
Community Media Presented by David J. Neff @daveiam [email_address]
15. 16.
- Social Media needs to be defined as a
- group think mentality around your message.
- People are going to talk about your message.
- Deal with it. Encourage it.
17. 18.
- Social Media needs to be defined as a
- group think mentality around your message.
- People are going to talk about your message.
- Deal with it. Encourage it.
19. 20. 21. 2010 = Time to Get Advanced
22. 23. 24. 25. 26.
- Google Analytics, Bit.ly, BudUrl.com, Summize.com, Compete.com,
Backtweets.com, Tweetscan.com, bettween.com, Google Blog Alerts
Beta, Facebook Searches, Viewzi.com
27. 28. 29. 30. 31. 32. 33. 34. 35. FROZEN PEA FUND + TWITTER=
FINDING A CURE FOR BREAST CANCER 36. 37. 38. 39. 40. 41. 42. 43.
Time to Get Advanced
44. 45.
- Social Media needs to be defined as a
- group think mentality around your message.
- People are going to talk about your message.
- Deal with it. Encourage it.
46. 47.
