[Male involvement to prevent gender based violence]

Friday 17 February 2012

Good Men campaign

[People Health Development Association (PHD)]

PHD organization Brief Introduction

Brief introduction of the organization PHD, established in August 2005 by a group of youth and

students, is a non-political, secular, non-profit, and local non-government organization. Its sub-degree was signed on October 7, 2005 by the Ministry of Interior.

PHD works with and for young people to create positive social change by improving and promoting youth participation in confronting social issues in Cambodia through works with the Cambodian government and local communities to promote sustainable development, poverty reduction, and positive attitudes regarding human rights, gender relations, health education, and youth empowerment.

PHD organization Brief Introduction

PHD aims to work with young people especially young male, such as university students

Currently, PHD are working in PP, BTB and SRMinistry of Women’s Affairs and Provincial

Department of Women’s AffairsUN-Trust Fund through CARE International

Organization and UNFPA

Description of the intervention

PHD’s experience working for many years with young men to promote to prevent and respond to GBV by increasing male university students’ awareness and understanding of gender, gender-based violence (GBV), masculinities, and sexual and reproductive health (SRH). awareness and GBV prevention.

PHD will focus on providing affirming messages in gender, masculinities, power dynamics, and SRH through training, promotion activities, and mass media in order to increase men’s participation and responsibility for preventing GBV.

Description of the intervention

PHD will encourage young university students to become involved in activities to empower and protect women

PHD will work closely with university management teams to enable students to access information and to participate with existing networks.

PHD advocates and creates an enabling environment for various stakeholders to support youth activities to ensure correct social concepts about gender, gender-based violence (GBV), masculinities, and sexual and reproductive health (SRH)

Target

The project aims to work with young male especially young university students between ages 18-24 year olds

These activities foreseen in this component will reach 5,000 young people (75% men) at three universities in Siem Reap province and 3 universities in PP city through all of the awareness-raising activities.

Results

There were 90 young university students between aged 18-24 will have increase their knowledge by participating to a 3days life skill education sessions

There were 1000 young university students between aged 18-24 will have increase their knowledge and understanding through gender dialogues sessions

There were 1000 young university students between aged 18-24 will have increase their knowledge and understanding through mass media awareness through online communication ( facebook)

Results

There were 2000 young university students between aged 18-24 will have increase their knowledge and understanding by participating the 16days White Ribbon Campaign

There were 1000 young university students between aged 18-24 will have increase their knowledge and understanding through peers face to face talking and sharing information

Location The project will be implementation in

Phnom Penh City and Siem Reap Province

The project intervention will be carried out in the University Partners Based in PP City and SR Province)

Calendar of implementation

The project will be intervention from on May 2012 to February 2013

M&E

The project will develop a monitoring and evaluation (M&E) framework for the project, including a performance measurement system with agreed indicators

The framework will include designing and conducting pre- and post-test questionnaires, aimed at collecting qualitative and quantitative information on the prevalence and incidence of GBV, while an emphasis will be placed on measuring changes in knowledge and awareness, as well as in help seeking behavior.

M&E

Monthly meeting with peer leaders will be conducted to monitor the promotion activities and providing technical backup. This will be done with the assistance of selected university office staff.

The project will conduct a final reflection workshop with the university management teams, trained peer leaders, and students to reflect on the project impacts and capture lesson learnt in order to inform scale up and replication of the current activities, and future programming.

Costs

The project cost amounts10,000 USD included Admin cost 25% and project cost 75%

 

Thank you