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2Simple Product Scope in Indian pre-school

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Introduction - 2SIMPLE SOFTWARE LTD

We are a multi-award winning educational software company based in the UK.

More than 80% of nurseries and primary schools in the UK use our products.

World wide more than 4000 schools are using Purplemash.All our products runs on various platforms and devices.

Creating simple software with powerful outcomes is our ethos and we have built up a portfolio of over 35 titles and 40 awards since our

inauguration in 2000.

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Products

Purplemash is a online creative space or website filled with creative tolls, games and curriculum focused resources to support and inspire children at school and at home. Purplemash can be used for primary aged students from 3 to 11 year old.

2Build a profile for early & primary years is a powerful multi award winning tool for supporting formative assessment by providing comprehensive progress tracking across each stage of a child’s growth.

Serial Mash is a online stories which are published every week. Students can read online and answer questions based on chapters.

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Products

Who can use Purplemash?

Preschools.Primary schools.Individual parents.

Why Purplemash?In most of the pre and primary schools there is a need of quality and innovative basic education for overall growth of students from all strata.

2Simple Software’s development team keep on adding many innovative and subject oriented content every week making it more powerful.

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Products

Purplemash can be used in school as well as at home. Also students work can be monitored by respective teachers.

Purplemash is very much user friendly to students. Teachers can create many activities on single subject.

To develop IQ level of pre and primary students.

To learn subject knowledge innovatively.

Purplemash helps students to improve onscreen reading and writing.

Purplemash helps students to develop critical thinking.

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Indian pre-school scenario

Pre and Primary School Education in India is a 40 billion rupees Industry.

•Growth rate – 35-40% per year•Organized segment – 17%•Unorganized segment – 83%

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Indian pre-school scenario

Pre School Education expected growth by 2017.

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Indian pre-school scenario

Pre School Education – Organized Segment

•Organized segment mainly operated through franchise business models.

•Big corporate houses entering the pre-school market•Forming joint ventures with builders

•Big and reputed private schools started chain of schools•Many pre and primary schools started in Tier II, IV & III

cities.•Some of the big players in organized segment – Kidzee,

Kangaroo Kids, Euro Kids.

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Indian pre-school scenario

Pre School Education – Unorganized Segment

•Unorganized segment mainly operated through individual schools.

• Existing schools, trusts are entering the pre-school market

•Taking help from curriculum design companies.•These schools are operating in pre as well as primary

school segment.•Many pre and primary schools started in Tier II, IV & III

cities.

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Indian pre-school scenario

Pre School Education – Fee structure

•Organized segment mainly charge between – 18000 to 45000 rupees per year.

• Unorganized segment mainly charge between – 10000 to 20000 rupees per year

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Indian pre-school scenario

Joint Ventures

•Singapore based educational company EtonHouse International Education Group has joined hands with Serra International Pre-school with the aim of setting up a preschool chain across the country•Target by 2013 – 100 preschools. •Target by 2020 – 1000 preschools.•Targeted cities – Chennai, Bangalore, Hyderabad, Delhi/NCR, Mumbai & Pune•Kinder Pillar-Ivy League Schools Pvt. Ltd, which is an America based chain of preschools, has taken the initiative of launching its chain of preschools in Punjab

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Purplemash content

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Creative maths content in Purplemash

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Purplemash content

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Purplemash content

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Purplemash content

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Purplemash content

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Purplemash content

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Purplemash content

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Purplemash content

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Purplemash content

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Purplemash content

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Purplemash content

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Purplemash content

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Purplemash content

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Purplemash Retail

Purplemash has great scope to sell to individual parents as … families are keen to support learning of their children.

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2BUILD A PROFILE

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2Build a profile

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2Build a profile

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Products

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2Build a profile

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2Build a profile

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Real Chapter books

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Real Chapter books

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Real Chapter books Quiz

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Presence in India

We are planning to appoint distributors all over India.

We share 25% margin to our distributors. We sign an agreement with the distributor.

If interested to become distributor or consultant pl. mail on vijay@2simple.com or call on 098233 25256.

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Raising Standards Through Creativity

Thank you

Purple Mash – Online creative space for primary aged students